Business
The hive mind is the most expensive employee a brand never hired
Somewhere in a Vancouver boardroom, a team approved a drum.
Sunday 18 October 2026
Alex is Head of Digital at Farrant Group, a strategic communications agency in London and Dubai. He advises brands, family offices and high-profile principals on reputation and narrative in unfamiliar and challenging markets.
Somewhere in a Vancouver boardroom, a team approved a drum.