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Latest by Business Matters

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Opinion

The Case for Mindfulness in Business

2014 would appear to be the year that mindfulness has come out of the shadows and moved into the mainstream.

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Advice

Developing Strategic (One to One) Marketing

Whether you're selling to a market of ten or ten million, one of the most effective ways to learn how to improve your marketing is to…

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Advice

What office space is the best fit for your business?

Your kitchen table might have been where your venture first spread its wings, but you can’t stay there forever. Whilst many successful businesses start from home,…

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Opinion

Is short-termism driving undesirable behaviour?

I am always fascinated to read about the rise and fall of various different businesses, what makes for success, and likewise, why some brands suddenly go…

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Marketing

Using social media for better customer service

If you know what you’re doing, social media is an easy and cost-effective way to improve your customer service, especially for small businesses.

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Technology

Review: Logitech BCC950 ConferenceCam

The Logitech BCC950 ConferenceCam is a pretty serious webcam, with the ability to transmit continuous 1080p HD video along with full-duplex audio.

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Advice

Catch ‘em, Keep ‘em

Using Facebook, Twitter & other digital platforms to reach your target audience

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Opinion

Why your team needs LESS leadership

Steve Jobs. Bill Gates. These are the people that most business owners aspire to; leaders with incredible vision who have built empires through their powerful leadership.