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Technology

The Three Phases of SMB Adoption of Big Data

As the Big Data market continues to grow, there are now very few organisations which do not have already, or at least plan to start studying…

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Opinion

Stop trying to be the best at everything

Consumers only care about Access, Product, Price, Service and Emotion. Companies that try to excel across every attribute either fail or over-invest. Successful firms take a…

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Opinion

PR tastes better when it’s baked slowly

Your view of PR may be as a quick fix to a sales problem, or as a slow burn marketing initiative, but getting the expectation right…

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Technology

Is your data safe?

There is little doubt that cloud will play an increasingly important role as more and more organisations adopt cloud based strategies to underpin their IT infrastructures.