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Latest by Business Matters

Opinion

Recession spawns new breed of business owner

Natural selection is not only confined to the theories of Darwin according to a new study which has unearthed a new breed of business owner, fit…

Finance

Green today gone tomorrow

It’s a special occasion and you’ve decided to spend your hard-earned cash on a hot air balloon ride for you and your true love. As you…

Fiat_500_Abarth_front
In Business

Motoring Review: Fiat 500

A rival to the original Austin Mini, the Fiat 500 was one of the first small city cars. Originally produced between 1957 and 1975, it measured…

Finance

Happy New Year…?

To say that the markets have been turbulent in 2008 would be a complete understatement and the prospects for 2009 seem much the same. My prognosis…

Advice

Do Customer’s Respond the way you would Like?

What happens when you ask for directions? You interrupt someone, stopping them from going about their business, yet people are rarely rude. This is because of…

Marketing

What do you really sell?

Many people in commerce are familiar with the idea of a “USP” or “Unique Selling Proposition”, that is, a benefit which is unique to your product…

Advice

How to survive in 2009

With the recession predicted to last for the whole of 2009, many of us will come back to the office in the New Year, with some…

Marketing

Choose the ‘write’ route

If you’re going on a long journey, there may be many ways of reaching your final destination (both in terms of the route chosen and the…