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John Cunningham. 9 articles

John Cunningham has over 35 years of successful sales and business development experience, including leadership of the largest Virgin Group B2B Sales operation in the world at Virgin Media Business. In 2010 he founded johnpc ltd, specialising in helping organisations improve their sales processes, capability, productivity and results. Outside of work John spends most of his time either spoiling his Granddaughters or with his hiking boots on up a mountain somewhere. You can find out more about johnpc ltd at www.johnpc.co.uk

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Latest by John Cunningham

Business Analytics
Advice

Never make forecasts, especially about the future

If you could predict with absolute certainty the exact moment each opportunity in your company’s sales pipeline would convert into an order, wouldn’t life be marvellous.

Business proposal
Advice

Indecent Proposals

This is a subject that I have written about before, but it cropped up again during a conversation with someone I spoke to recently for the…

Teder application
Advice

Love me tender

There are quite a few things to consider when responding to a tender (RFI, RFP, feel free to insert your own initialisation).