Sarah Austin, founder and Director of the Lloyds British Business Excellence Awards, champions British entrepreneurship, inspiring businesses to start and stay in Britain. She tirelessly supports women in business, fostering innovation, resilience, collaboration, sustainable growth, opportunity, ambition, leadership, and lasting economic prosperity across communities, empowering future generations of entrepreneurs nationwide.
Britain's mid-market firms employ millions, generate £1.3 trillion and anchor local economies. Why these unsung businesses are the backbone of UK growth.