Sarah Woodhouse

Sarah Woodhouse is a director and co-owner at AMBITIOUS, a strategic communications agency. Sarah is a seasoned public relations and communications professional with over 21 years’ experience working in the UK and Asia. Based in Bristol, but with a national and international reach, AMBITIOUS helps clients find, engage and grow audiences. From print and digital PR to communications strategy, media training, social media and content services – it connects clients to the conversations that matter.

Trust is an invaluable asset in business. It is the foundation upon which relationships are built, and it significantly influences customers' decisions about whether or not to engage with your company.

Build trust signals for your brand to unlock next-level trust and loyalty

19 November 2024 Columns, Marketing Sarah Woodhouse 0 Comments

Effectively communicating your Environmental, Social and Governance (ESG) credentials through content marketing is an essential prerequisite of companies of all sizes today.

Communicating your ESG efforts through content marketing

29 July 2024 Advice Sarah Woodhouse 0 Comments

A competitive job market means that attracting and retaining top talent is now a paramount challenge for companies across industries.

Unlock the power of employer branding to build a workplace identity that attracts talent and drives success

18 June 2024 Columns, In Business Sarah Woodhouse 0 Comments

How to supercharge your corporate LinkedIn profile in eight steps

29 May 2024 Advice, Marketing Sarah Woodhouse 0 Comments

As buyers (whether that’s B2B or B2C) we’re increasingly savvy. Far from making purchasing decisions alone, we trawl the web in search of trust signals from the brands we may want to buy from, harnessing other people’s experiences, industry credentials, and client lists.

The power of a negative review

27 March 2024 Columns, In Business Sarah Woodhouse 0 Comments

When your firm wants to grow worldwide, you'll be advised to form an international corporation. What does it entail, and more importantly, how would a foreign legal entity influence your business?

Where has your target market gone? How SMEs can roll with the changes to develop a business growth strategy with impact

6 March 2024 Advice, Columns Sarah Woodhouse 0 Comments

Marketing budgets have become far more proactive in recent years, and rightly so. The traditional approach of allocating budgets reactively based on previous performance is out and instead, marketing teams are taking a dynamic approach.

Where should you be investing your unused marketing budget this financial year?

1 February 2024 Columns, Marketing Sarah Woodhouse 0 Comments

Need data that holds up in the boardroom — and the press? Trends Research is the UK's specialist SME research company, with a 750,000-strong panel and a 2,000-response minimum on every survey. AI-augmented analysis, headline-ready insights, and 38 years of trust built through Business Matters magazine. Trusted by Vodafone, BT, O2 and top UK PR agencies. From brief to deliverable in 10 working days — or 3 for press-led work. Request a quote today at https://trendsresearch.co.uk/