
Instagram pitfalls your business could be making
Instagram can work wonders for enhancing a business’s image and customer reach, but it isn’t all plain sailing.
Director of Gravity Digital, qualified professional marketer, Sharon Stevens-Cash has over 20 years’ experience working across a range of sectors and with a variety of companies, both large and small. Setting up her own company a decade ago, along with sister and social media specialist Debbie Porter, their firm recently merged with a website design agency, creating a digital marketing powerhouse, located in the Midlands, with clients based in every county in England. Gravity offers services across the digital marketing spectrum from social media management and website design to marketing strategy and search engine optimisation.

Instagram can work wonders for enhancing a business’s image and customer reach, but it isn’t all plain sailing.

Instagram isn’t just for celebrities and beauty bloggers. It can be a great way to show off the lighter side of your business and help you…

The terms social media is one of the most widely mis-understood that we come across at Gravity – along with digital marketing itself! Many people believe…

Sharon Stevens-Cash, director of award-winning Derbyshire digital marketeers Gravity Digital, helps de-mystify the online world for businesses with definitions of ten terms that will probably crop…

With its huge global reach, Facebook Live is probably the most exciting new way of promoting your business available today.

With the New Year now just weeks away, this is the time for businesses to think up some great resolutions as to how to achieve better…

Vital to your business success is ensuring your website is multi-use across all devices, but this does require careful planning – says Sharon Stevens-Cash, director of…

How many times have you heard the term Google AdWords, or Pay Per Click (PPC)?

You have your website in place. Your SEO is in order. You've got blogs written and published – about all the right topics. You've got one…

The answer to this question can be found just by looking around you. How many electronic devices can you see?

We've all heard about digital marketing and the growth of companies which have exclusively used the internet to market their brand.

Say the word Google to anyone and they'll probably give you the same response. "Well, it's a search engine, right?" Certainly, Google is the world's biggest…

Sharon Stevens-Cash, new Business Matters Magazine Columnist and Director of Derby-based digital marketing specialists Gravity, shares her top 10 tips to improve your company’s digital marketing…

We often talk to SMEs who have business websites but don’t really see the benefit in them – perhaps they don’t get much traffic to the…

If you’re thinking about investing in a new website for your business, there's more to pay for than just its design. Read on if you don't…