Category: Columns

Andy Preston explains why cold calling is such a big issue for many…..and why vital first stages should be completed before a cold call is made….

With the Clegg-Cameron coalition finally upon us, there is one thing even entrepreneurs can learn from this – how you too can feel strongly about something and go on to influence others by sharing your potentially game changing ideas in a way that everyone wins!

Whether you’re considering paid or natural search marketing, display ads, sponsorship or online video, social media marketing or contextual advertising, the important thing is to find the channels that provide the highest return on investment for your business.

As businesses strive to beat the competition for the number one spot in the search engines, increased emphasis is being placed on search marketing to achieve it. However, the key to success online is to develop a holistic digital strategy that can do this and much, much more.

Over recent years social media has transformed the way we communicate, bringing people together and giving businesses the opportunity to open up a dialogue with their customers in new and innovative ways. This massive shift has taken the marketing world by surprise, opening up new opportunities, as well as posing new challenges.

James Max on Gordon Brown still being in denial. Denial that although he has the second biggest number of seats, he and his party lost this election. When I said that bigot meant Brown Is Gone On Thursday, I didn’t say which Thursday.

In this article, leading Sales Expert Andy Preston explains why people don’t buy from you …..and what you can change right now to get their business in the future……..

Bigot. What does it mean? Brown Is Gone On Thursday. Who will fill the void? David Cameron and The Conservatives, or a messy hung parliament? It’s going to be close but a few days are left for you to contemplate what lies ahead and the choice you have to make come election day.

As Greece demonstrates what happens when a nation’s finances deteriorate, watching our Leaders Debate last night you would not know that we have a national debt of nearly a trillion pounds. Apparently tax credits and benefits are more important. Be under no illusion. After the next election massive cuts are on the way. The real debate is whether we can get what we want for less. And who is best to make those cuts.

The final TV debate, to be held on Thursday 29th in Birmingham, will focus upon the economy. The most important element of any future government’s plans to fix our country rest upon sound economic principles. It’s almost time to make up your mind. Forget all the debates so far. This one is the biggy!

The Clegg bubble has burst. Politics is back to business as usual.

Gordon Brown started off badly and got worse. The man is in denial. He looked tired, lacked conviction and was forced into an embarrassing position over the content of his party’s election leaflets. Coupled with that smile: Jack Nicholson, playing The Joker!

Mobile gives us a great chance to think again about content delivery and usability. Try using something like the Rightmove iPhone app and compare that to trying to use a web browser on any mobile device. There’s no comparison. The app is in a different league in terms of usability. This is what mobile internet is all about. It’s so simple your dear old Gran could use it – and that’s the holly grail of usability.

If voters don’t scratch a little deeper, the perceptions they have will vote in a government that will wreck the UK’s economic prospects for a generation.