To start off, let’s be quite clear about what we mean by your brand. It’s not just your name – it’s what people think of you as a business. Companies can spend years – and millions of Pounds – building their brand online. For online only businesses like mine, it is truly crucial.
Category: Advice
Business advice to help you grow your SME and small & medium sized company and help you grow your company
Driving the deal – how SMEs’ negotiation skills can boost Britain’s bottom line
For those of us on the SME front line, the idea of “negotiations” can sound a bit remote. It conjures up images of corporate lawyers in flashy boardrooms haggling over a million or two here or there.
Top Ten Tips for employers dealing with sickness absence
The new Health at Work Index created for the British Heart Foundation by CEBR has highlighted that more than a quarter of the UK’s workforce has had a health problem which has lasted more than a year. The index has been created to provide a picture of the nation’s health problems in the workforce.
4 Smart Ways to Meet All Your Goals
Making a list and checking it twice? That’s not going to cut it for achieving your toughest goals.
How investing in leadership skills can help your business to grow
Stuart Walker from GrowthAccelerator, the service that helps ambitious businesses achieve high growth through tailored coaching and the provision of Leadership and Management training, looks at how small and medium sized businesses can improve employee engagement, embed innovation, enter new markets, improve customer service and drive their business forward… simply by investing in their leadership teams.
9 Mistakes You’re Making on LinkedIn
What separates the master networkers from the amateurs? The former tend not to make these mistakes.
Does coaching work?
I have a very close friend who has two beautiful children, is happily married with fantastic friends and family around her, she had a well-paid, challenging job near to home with people she really enjoyed working with and part time hours.
Reach more customers by going mobile
Not so long ago your company’s website was designed for and used by people with desktop PCs. Now, some figures claim, that up to 50 per cent of all internet searches are carried out from mobile devices and this means companies could be missing out on vital customers.
The Integrity of No
Many leaders don’t know how to say no. Others say it almost reflexively. How to get the balance right.
Effective communication for leaders
Think of those you know who make good leaders. Are they innovative and creative? Are they analytical and concise? Are they good at juggling shareholders and banks? Most leaders are at least one if not all of these and more. However, these talents are of little use if they cannot be communicated well.
The challenge of taking over from an incompetent team leader
Becoming the leader of an existing team can be challenging, but taking over from an incompetent leader is more difficult.
Equal pay nightmares or justifiable differences?
A client of mine has two people who work side by side. They look like they do the same job and I question it every time; ‘why is he paid more than her?’ and I get the same answer – ‘because he has more skills than she does’.
Funding start-ups & growing small businesses
Entrepreneurship is continuing to thrive in the UK, despite the tough economic conditions we have weathered in recent years.
The Best Time To Start A Business Is During An Economic Downturn
The thought of starting a business now would seem to many a bad idea indeed. These are the days of austerity, surely we need to keep our heads down, take stock of what we have and bide our time until this is over.
7 Ways To Make Your Presentation Message Stick
You’re one of 50 speakers at a major conference. This is an opportunity to shine and put your business on the map… so how you can be sure that your presentation will stand out – and, even more importantly, that the delegates will remember your message?
Need data that holds up in the boardroom — and the press? Trends Research is the UK's specialist SME research company, with a 750,000-strong panel and a 2,000-response minimum on every survey. AI-augmented analysis, headline-ready insights, and 38 years of trust built through Business Matters magazine. Trusted by Vodafone, BT, O2 and top UK PR agencies. From brief to deliverable in 10 working days — or 3 for press-led work. Request a quote today at https://trendsresearch.co.uk/















