Whilst neuroscience may be the new industry buzz word, businesses are still failing to obtain a true insight into what their customers think and feel and what their decision making processes are, according to neuroscientist and cognitive psychologist Dr Lynda Shaw.
Category: Advice
Business advice to help you grow your SME and small & medium sized company and help you grow your company
The single most important leadership skill
A study of 20,000 employees around the world found that this trait is more important to them than recognition and appreciation.
Too Scared to Personalise?
Every marketer is being told that personalisation is the number one priority. But when does personalisation become too personal? When does the great customer offer segue into the over familiar communication that has a detrimental effect on the relationship?
3 top tips to classy office design
Have you ever wandered into an office with non-existent interior design skills? Employees slump through their day, walls groan under the weight of poorly applied wallpaper and the beginnings of mould, and carpets are more faded than 1920s’ film stock.
A quirky new trick to beat procrastination
A new study offers an unexpected (and simple!) trick to help you rein in your tendency to put stuff off.
Is your mouth saying one thing & your body something else?
If you’re giving a speech you’ve probably thought carefully about the words – but have you thought about your body language?
6 Reasons to Get the User Experience Right
Simon Townsend, EMEA CTO of User Environment Management provider AppSense, examines how UEM delivers comprehensive benefits to organisations.
Mental health in the workplace
Partner Matthew Howse, head of the London Employment practice at global law firm Morgan Lewis, and associate Sarah Stock examine the regulatory impact of mental health issues in the workplace
The Lone Danger
Whilst manufacturing and production environments present the most obvious risks to workers that operate alone in remote locations, the welfare of the ‘accidental’ lone worker remains a common corporate oversight.
Small business tax tips for 2015
In an increasingly competitive commercial environment, small businesses have to ensure that they are up to date with the current tax legislation and able to take advantage of any tax breaks, for every detail makes a difference.
Essential ways to lower risks while trading online
Risk is a key factor for online traders; because if you are not careful while trading, you may end up with huge losses. To increase your rewards, you have to lower your risks.
Cyber security – is your business at risk?
Thanks to the miracles of modern technology it’s never been easier to do business from anywhere, at any time.
Why so many of us experience a midlife crisis
A mid-career crisis can happen to anyone. It can hit even those who objectively have the most fulfilling jobs.
Stand out as a leader
If you want to excel you need to do things differently than most other people. Here’s where to start.
Big up your brand
As a small business, taking on larger competitors can be tough. Potential customers find security in what looks like the safest bet – the established business that’s been around long enough to expand into different locations and hire more employees.
Need data that holds up in the boardroom — and the press? Trends Research is the UK's specialist SME research company, with a 750,000-strong panel and a 2,000-response minimum on every survey. AI-augmented analysis, headline-ready insights, and 38 years of trust built through Business Matters magazine. Trusted by Vodafone, BT, O2 and top UK PR agencies. From brief to deliverable in 10 working days — or 3 for press-led work. Request a quote today at https://trendsresearch.co.uk/
















