Sharon Stevens-Cash, new Business Matters Magazine Columnist and Director of Derby-based digital marketing specialists Gravity, shares her top 10 tips to improve your company’s digital marketing – and consequently your firm’s bottom line.
Category: In Business
Advice on growing your small and medium sized business, SME, in the UK. Hiring and managing staff and finance plus marketing all on one website
5 things to remember about your small business’s motor expenses
If you run a small business and drive a vehicle during your work, then there’s good news! You may be able to claim some of the expenses you incur on that vehicle in your accounts.
Wellbeing and productivity
Given there’s an intrinsic link between wellbeing, productivity and workplace design, businesses within the financial services sector must clearly up their game and provide environments that enhance rather than restrict wellbeing and productivity.
Matching your brand to the bag
In any business, bags are important at some point, but this will become especially true if you happen to be in the business of retail. Directly at the Point of Sale checkout, you will generally have a bagging station, and for this you will obviously need bags, but finding the ones you really need can be a bit of a trick, especially with so many on the market today.
Reaching your potential in collaboration with your brain
Someone said “Everything is impossible until someone makes it possible”. And history confirms that this indeed is very much the case, there are numerous examples from businesses such as Google, to the achievements of the elite in sport from Roger Bannister’s four-minute mile to the extraordinary serving speed of the likes of Nadal.
Top 3 reasons why UK businesses should shift sights to Singapore
For many UK tech start-ups, Silicon Valley is the Holy Grail. Being able to expand and grow in the US market is a goal that many entrepreneurs are looking to achieve – however, are they missing a beat by overlooking the vibrant start-up ecosystem that’s available in the Far East?
Six tips for a successful office christmas party
Stocking the office with cheap wine and crisps from your local supermarket no longer cuts it for the office Christmas party.
Eight steps to avoid expensive recruitment mistakes
When the average recruitment cost of filling a vacancy clocks up between £3-4k – the importance of getting it right as a boss and manager can’t be understated.
Making joint ventures work for all
Entering into a joint venture is a huge commercial step for any small business or company.
5 VAT Pitfalls to Avoid When Running a Small Business
When you’re running a small business, it’s likely that at some point you’re going to have to deal with the fiddly issue of Value Added Tax (or VAT).
Supporting employees when trauma strikes
For employers of any size, responding appropriately when an employee has been affected by a traumatic experience is a subtle art, and getting it wrong can have huge consequences, both individually and for the organisation.
Money isn’t everything for UK workers
Bonuses often involve sizeable investment by UK employers, but new research has found that the majority of workers are not motivated by lump sums.
How to protect yourself form LinkedIn-based scams
Here are some tips on how to quickly spot fake accounts–and avoid the possible repercussions of accepting connections from them.
The tax incentives luring entrepreneurs from abroad to the UK
Richard Hopes, a partner at Alliotts Chartered Accountants, looks at why entrepreneurs and business owners from all over the world are choosing the UK.
Are you a successful leader?
The role of CEO and business owner is highly demanding, and poses many management related challenges for a boss who is personally and professionally invested in the business. Some prefer to delegate as many duties as possible to middle management. However, this is not always the best tactic.
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