We are all subject to what are known as “cognitive biases”. These are thought-patterns that we are unaware of, that influence the choices we make. We look at six types of bias that may be affecting the decisions that you make.
Category: In Business
Advice on growing your small and medium sized business, SME, in the UK. Hiring and managing staff and finance plus marketing all on one website
How to Build Gravitas
Wisdom is in the eyes and ears of the people around you, so to make the right impact with your insights, you need to be able to generate the gravitas. Dr Mark Clayton gives us his top ten tips for making an impact with your ideas.
Measuring Your Facebook Success Rate
Depending on the size and scope of your company, this article may or may not directly answer how you measure your Facebook success. However, even if you’re a relative start-up with only a few employees, or even if you’re flying solo, you can still use the information in this article to help you get a solid idea about how well you’re doing on Facebook – just in case the financial figures aren’t explanatory enough.
Leading Projects: The ten things you most need to know
Dr. Mark Clayton author of 9 books to date, including Brilliant Project Leader and Risk Happens gives us his top ten tips to leading projects
How to respond to a HMRC investigation
The taxman is on the warpath. Taskforces and campaigns are under way aiming to collect an additional £7 billion in tax revenue each year. Intensive “bursts of compliance activity” are targeting business sectors that are considered to be high risk for HMRC, such as restaurants and fast food outlets, plumbers, medical practitioners and private tutors.
How to protect your reputation online
In business, as in life, reputation is everything. Protecting, managing and maintaining a strong, positive, professional reputation is vital to your success, whether you’re looking for work, starting or growing a new business or trying to close a deal with a new customer.
Young lingerie entrepreneur set to spice up Conservative party conference
Suits and blue ties will be interspersed with lacy underwear at the Conservative Party conference this week, when 24 year old entrepreneur Betty Hobcraft shows off her range of lingerie.
Reviewed: Ecommerce Masterplan
Chloë Thomas is well known in the world of eCommerce and is now launching her first book on the subject – ‘eCommerce MasterPlan’
Don’t just hear, listen to customers; the survival of your business rests on it!
Ecommerce has revolutionised customer service, with individuals able to purchase products or services around the clock consumer interactions now need to reflect this 24 hour mentality. Colin Stevens, Founder and Managing Director of Better Bathrooms, knows all too well how effective customer service has aided the company’s journey in becoming the UK’s largest independent retailer of bathrooms and tiles.
Beyond networking
For many smaller businesses marketing equalled networking. But as a central way of promotion, those days are your business are long gone. So what are some of the best methods to win new clients that work today? Alastair Campbell from the Ideal Marketing Company explains the three key areas that every organisation should now be looking into.
Ten steps to embracing the power of social media
Over the past few years, social networking sites have developed from a way to keep in touch with friends and family, into a powerful promotional tool for businesses. The likes of Facebook, Twitter, LinkedIn and Pinterest represent great opportunities to engage with customers and show a different side to a business.
Businesses need to take online reputation management seriously
Negative mentions about a business or its products on the internet could hit a company in the balance sheet, and once a company has a poor online reputation, it could spread like a virus. Companies need to take ownership of their online reputation to avoid potential disaster.
How NOT to negotiate
Jo Haigh is a partner in fds Corporate Finance Services, with bases in London, Birmingham and Yorkshire, and a partner in the fds Group, here she gives us her top tips on how not to negotiate.
When the going gets tough – keep in touch!
At the best of times, in any organisation, internal communication is very important. Add a recession, insecure employees and an uncertain future, as companies such as JJB Sports and FirstGroup are currently experiencing, and internal communication becomes paramount. Gail Franks, managing director, Summersault Communications tells us why.
Lessons from the Ryder Cup – What can business learn from Europe’s attitude?
The European victory in Golf’s Ryder Cup was a magnificent example of tenacity. 10-4 down on the final day Poulter and Mcllroy played a series of outstanding shots to deliver a seemingly impossible European victory, but what can business learn from this ‘never give up attitude’?
















