3721-original

The entrepreneurial journey is tough, so accept support when available

Working 12 hour days, six days a week, becoming an entrepreneur means turning your job into your whole life, but loving every minute. Since its launch in 2009, the PoolMate has positioned itself at the forefront of a wave of innovations in performance-enhancing athletics technology, across over 60 countries. Lisa Irlam, (pictured centre) founder of Swimovate and creator of the PoolMate, discusses her inspirations and challenges and gives practical advice to aspiring entrepreneurs.

3715-original

Bonuses: Are they worth it?

The divide between those who are paid significant salaries with generous bonuses and those on more modest incomes (and for some national minimum wage) seems to be getting wider. Recent press articles indicate that senior management salaries have increased up to 75 per cent whilst employees’ salaries are expected to rise less than 3 per cent. It seems hard to understand the rationale and mechanics of this disparity.

Need data that holds up in the boardroom — and the press? Trends Research is the UK's specialist SME research company, with a 750,000-strong panel and a 2,000-response minimum on every survey. AI-augmented analysis, headline-ready insights, and 38 years of trust built through Business Matters magazine. Trusted by Vodafone, BT, O2 and top UK PR agencies. From brief to deliverable in 10 working days — or 3 for press-led work. Request a quote today at https://trendsresearch.co.uk/