Salford has been named the UK’s most entrepreneurial city after its concentration of small businesses grew by 15.4 per cent in 12 months, according to rankings released by GoDaddy, which found satellite cities taking four of the top five places.
The Most Entrepreneurial Cities ranking, published by GoDaddy, with data from the company’s Small Business Research Lab. Each place with city status in the UK is given a microbusiness density growth score, based on the number of new start-ups for every 100 people. GoDaddy said the list identifies the key locations fuelling the UK’s small business economy.
Salford, with a population of about 130,000, is two miles from Manchester, home to about 550,000 people. Ely, 14 miles north of Cambridge, was second, with density growth of 14.9 per cent, more than double the 7.1 per cent recorded by its larger neighbour.
Bangor in Northern Ireland grew by 12.9 per cent, four times Belfast’s 3.2 per cent, while Milton Keynes, on 11.7 per cent, outpaced London’s 9.8 per cent. The full top 10 also includes Stirling, Londonderry, Manchester, Sunderland, Preston and Lisburn..
Investment in Salford
The company linked Salford’s first place to sustained local investment. The city has developed a digital and innovation-focused enterprise hub anchored by HOST Salford at MediaCity, backed by Salford City Council and public funding that includes £846,900 from the UK Shared Prosperity Fund. According to GoDaddy, the hub has supported more than 300 businesses and helped upskill more than 5,000 people, alongside programmes such as EnterprisingYou and Build a Business, which support people launching new ventures.
Yvonne Sampson, director of enterprise at GM Business Growth Hub, which delivers the EnterprisingYou programme, said: “The growth in Salford has been over a decade in the making, leveraging commercial and residential investment to create an environment for thriving entrepreneurship. The City has fantastic strengths, from the University to MediaCity and the longstanding partnerships between Salford Council and support organisations like ours, GM Business Growth Hub.”
She added: “Not only does it have a well-established digital, creative and technology sector, but recent investment in the City’s high streets has meant there has been some incredible growth in the everyday business economy.”
Zwi Meisner, 48, who has run the New York Laundrette in Salford with his brother for seven years, said: “Salford has a real sense of community. It’s a diverse place where people from different backgrounds support each other and genuinely want to see local businesses succeed. It doesn’t surprise me that so many new businesses are starting up in the area. Finding the right location is everything, and Salford can offer lower premise costs that would be harder to find in Manchester.”
Rents, AI and start-up costs
The research points to costs as one factor behind the shift. Average rent in Salford is about £2,500 a year cheaper than in Manchester, according to the Office for National Statistics.
Technology is another, GoDaddy said. More than half of entrepreneurs, 52 per cent, use generative AI to support their business, with the biggest time savings reported in content creation, cited by 62 per cent, marketing, at 40 per cent, and business advice, at 39 per cent.
The amount of capital needed to launch has also shrunk. In the latest survey by the Small Business Research Lab, 53 per cent of UK entrepreneurs said they had created a new venture with under £1,000 of initial investment.
Alexandra Rosen, economist and head of the GoDaddy Small Business Research Lab, said: “Entrepreneurship is no longer tied to major city centres. Better digital infrastructure, the rise of AI tools and lower start-up costs have changed the economics of building a business, making it possible for founders to launch and scale from places that may previously have been overlooked.”
She added: “What we are seeing is a more distributed model of growth, where smaller cities and towns are becoming increasingly important parts of the UK’s entrepreneurial ecosystem.”
