It’s always interesting when I’m talking to agencies about selling. Whether they’re specialists in Design, Branding, PR, Marketing, or Digital and Social Media, not many people in those organisations would consider themselves ‘professional salespeople’.
Preparation is one of the keys to sales success, especially for face-to-face appointments. It should be one of the main focuses when it comes to winning new business, however, more often than not, I find that lots of people are still doing the wrong sort of preparation!
As an ex-professional buyer, negotiation is always an interesting topic for me. Whenever I’m working with salespeople or business owners, they often fail to get the price for their products or services that they wanted – and often get even less than they deserve for their offering.
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