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Communication can kill your business

“There is no sharper double-edged sword than communication,” someone wiser than me once said. Much like the internet itself, the act of communication has been both reviled as a harbinger of doom (“Loose lips sink ships” etc.) and lauded as an agent of positive change (“It’s good to talk!”) One thing is absolutely certain: in our business dealings, as in our private lives, the challenge of communication isn’t going to disappear anytime soon.

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