
Getting To Know You: George Williams, CEO & Co-Founder, SmartPlant
George Williams the co-founder of SmartPlant the app and plant care business about what inspired him to start the business and defines the company.
Amy Ingham is a reporter at Business Matters, covering UK business news with a focus on breaking news, business policy, late payments and insolvency. She joined the magazine in 2026 after completing the NCTJ Diploma in Journalism at Harlow College's journalism school. Her recent reporting includes British Steel's nationalisation and its impact on SME suppliers, the decline in late payments by large firms, and Insolvency Service director disqualifications. Reach her at aingham@cbmeg.co.uk.

George Williams the co-founder of SmartPlant the app and plant care business about what inspired him to start the business and defines the company.

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