Female executives receive bonuses worth less than half those of their male counterparts, a new study has revealed, shedding light on the gender pay gap.
The fundamental principle that clients and agencies must address if they want to gain editorial coverage in the media is relevance.
The recession has taken its toll on businesses across the UK, with many casualties along the way. As with all economic cycles, when businesses fail it…
In this article, Jamie Thorpe of Grass Roots, reflects on the impact that social media and mobile technologies are having on the popularity of online surveys.
When you first hear the words Public Relations spoken, what are the first images that come to mind? Surprisingly, when small businesses are faced with this…
Celebrities and tycoons cheated out of millions by gambling addict who spent £18m on lavish lifestyle
Accessing an appropriate amount of finance is a key requirement for UK businesses as the economic recovery becomes more firmly established and businesses seek to resume…
Making sure a business’ standard terms are incorporated within signed agreements, are up to date and clearly printed on all key trading documents – plus good…
Businesses large and small are guilty of wasting marketing spend. Here Second Opinion Marketing explores the common pitfalls companies encounter and makes recommendations on how to…
Press releases can be a valuable method of increasing business and letting people know who you are, what you do and what upcoming activities you have…
Bank of England policymakers are expected to vote against pumping more money into the economy this week as a think tank predicted growth in Britain will…
Kickstarter connects those who need funding for a pet project with those who want to help
The PR and marketing budget can be the first to go in the credit crunch. However, with your competitors doing the same thing, it provides a…
Gift vouchers for stricken electrical retailer Comet have been suspended, the chain’s administrator has announced.