Category: Advice

Here multinational search marketing agency QueryClick brings you another snippet of expert advice – this time on making the most of PPC advertising.

Speaking at the UK’s flagship festival for high-potential businesses, Accelerate 2013, Wikipedia founder Jimmy Wales answered the question “Why not do it on the internet?”

Marketing – by our definition – includes every touchpoint with your customer. Why? Because every touchpoint leaves an impression of your brand and your business on that customer, which directly impacts whether they will return and what they might tell others about you.

Greatness doesn’t just happen. The best leaders take steps to ensure that when they do something, they do it better than anyone else.

The vision you create for your brand or business is one of the most powerful drivers of growth.

These words really raise your customer’s hackles and potentially kill potential sales stone dead.

I read this past week or so of a woman driving on the M25 in Surrey who was forced to dramatically stop in the fast lane when a blue car started tailgating her. It then undertook her before pulling back in front of her, before coming to an abrupt halt forcing her to stop too.

As Mary Portas showed us, the British high street has been in decline for years with independent retailers and small businesses suffering because of larger corporate chains stealing their business.

According to the Department for Business Innovation & Skills’ basic information risk management can stop up to 80 per cent of the cyber-attacks, allowing companies to manage the impact of the other 20 per cent. They recommend businesses take steps to review information risks and have highlighted “Ten steps to Cyber Security” – Espion adds its award winning expertise to the recommended steps.

I’m all for being approachable and friendly at work and in business situations, but I’ve had cause recently, as those who follow my blog will know, to wonder where the line is drawn and where it needs to be drawn.

It is true that there are plenty of opportunities for businesses to expand by tapping into rapidly growing emerging markets. Many British firms have already found success in countries as diverse as China, Russia, Turkey, India, Mexico and Brazil, while others are examining their options given ongoing concerns about the Eurozone.

I regularly talk about the relationship between my clients and Synetec, as being one of the most critical two-way partnerships their business will ever enter into.

In every walk of life we hear about people who claim to have given 110% to a task but what makes 100% effort and is it really possible to give MORE than 100%?

Is HR a necessary evil or a business savvy requirement? I guess it all depends on who you are and where your frame of reference is coming from.