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How to start B2B conversations on social media

We hear it all the time, “social media is only valuable if you’re a B2C company!” but experience and research tell me otherwise; it also tells me that most B2B businesses have little or no strategy for social and as such fall into one of two categories – those trying to broadcast sales messages and those who would much rather sit shyly in the corner not saying anything.

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4 Signs that Your IT is Costing You Money

Could the latest iPad make your sales team more productive? Could a bespoke content management system allow your teams on other sides of the world to collaborate more effectively on projects? Would the latest financial services software enable your fund managers to work more efficiently or make better investment decisions? The answer to all is yes but whilst money well spent on IT projects can bring significant return on investment, all too often we witness waste.

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