Good marketing has the power to transform a brand’s image and reputation, yet so many companies are losing out from ideas and campaigns that underperform.
Category: In Business
Advice on growing your small and medium sized business, SME, in the UK. Hiring and managing staff and finance plus marketing all on one website
M&A can help companies keep pace with industry changes
Given the uncertain nature of the UK economy and the prospect of a general election later this year, making an acquisition might not be the top priority for many business owners.
£243,000 IR35 case to be reheard 14 years after contract concluded
Five years after HMRC appealed an IR35 case defeat carrying £243,324 in tax liability, judges have instructed this long-running saga to be reheard despite the work having taken place 14 years ago.
Squeezed Homeowners Opt for Longer Mortgage Terms
As interest rates soar, homeowners facing the end of their mortgage deals are seeking relief through extended loan terms.
Aston Martin Commits to Formula 1 Until 2030
Luxury automaker Aston Martin has solidified its dedication to Formula One, extending its sponsorship of its Grand Prix team until at least 2030.
How to stop procrastinating and start leading
Over the past two decades I have been lucky enough to work with dozens of business and political leaders.
Succession & legacy planning: Can it ever be too soon?
Most of us aspire to be remembered fondly and reverently, having left a positive mark on the world, or the business you have been at the helm of.
Darktrace on a high amid escalating cybersecurity concerns
Amid escalating cybercrime threats British-based cybersecurity firm Darktrace have reported a robust quarter with revenues surging by over a 25 per cent, driven by heightened demand from concerned companies.
AI Skills Gap putting Public Sector projects in jeopardy, according to new research
The artificial intelligence (AI) skills gap is holding back public sector projects with 60 per cent labelling the shortage as their top implementation challenge.
UK Competition Watchdog Raises Alarms Over Big Tech’s AI Dominance
The UK’s Competition and Markets Authority (CMA) has voiced significant concerns regarding the formidable grip of major technology corporations, including Apple, Amazon, and Microsoft, in the realm of artificial intelligence (AI), warning of potential harm to consumers.
UK cyber defences faltering as half of businesses hit by cyber attack, according to Government survey
The cyber defences of UK businesses are faltering as 50 per cent of businesses reported a cyber attack or breach over the past 12 months, according to the government’s latest Cyber security breaches survey 2024.
Meta employees discussed buying Simon & Schuster to train AI models, report reveals
Internal meetings at Meta reportedly revealed discussions among managers, lawyers, and engineers about acquiring Simon & Schuster to obtain books for training the company’s AI tools. The recordings, shared with the New York Times, indicate deliberations on purchasing the renowned publishing house to access its vast catalog for AI training, raising ethical and legal concerns.
7.4 Million UK Consumers Struggle to Pay Bills, Financial Regulator Finds
The Financial Conduct Authority (FCA) reveals that over 7.4 million individuals in the UK faced difficulties in paying bills or credit repayments in January, a figure indicating ongoing financial strain despite improvements from last year. The regulator emphasizes the importance of seeking help from lenders and debt advisers, highlighting available support options for those experiencing financial hardship.
UK’s largest pub group Stonegate struggles to refinance £2.2bn Debt, giving it an uncertain future
Stonegate Pub Company, the UK’s largest pubs and bars group, faces uncertainty over its financial future as it grapples with refinancing a £2.2 billion debt pile. Talks with potential lenders are ongoing, but the failure to secure new loans has raised concerns about its ability to continue operating.
Klarna Embraces AI to Drive Efficiency, Opts Against Hiring New Staff
Financial technology giant Klarna announces plans to leverage artificial intelligence (AI) instead of hiring new employees, signaling a shift in the job market due to advancements in AI technology.
Need data that holds up in the boardroom — and the press? Trends Research is the UK's specialist SME research company, with a 750,000-strong panel and a 2,000-response minimum on every survey. AI-augmented analysis, headline-ready insights, and 38 years of trust built through Business Matters magazine. Trusted by Vodafone, BT, O2 and top UK PR agencies. From brief to deliverable in 10 working days — or 3 for press-led work. Request a quote today at https://trendsresearch.co.uk/
















