Category: Opinion

They say the key to great customer experience is exceeding expectations. Today, we’ve reached an age where customers expect to be able to contact or work with organisations whenever they want, wherever they want and on whatever device they choose.

Any worker who thinks they have won a victory after the ground-breaking overtime in holiday pay employment appeal tribunal couldn’t be further from the truth.

Every business owner sets out to create a successful organisation; with business growth being one of their key objectives.

The three key questions C-suite executives should ask themselves about using social media

Procurement professionals in UK businesses have reported an increase in business investment activity over the past year and are expecting such spending to continue to increase further in the year ahead, according to the latest research by workplace solutions provider, Office Depot.

With party conference season over, we are beginning to get a much clearer idea of policy makers’ economic plans for the next Parliament. Not surprisingly, all parties have recognised the need for growth to remain at the top of the agenda, but I believe that more can be done to build on the UK’s strong digital foundations.

In 2013 a friend asked what my feelings were toward bitcoin. “Volatile money just isn’t money,” I told him.

Consumers only care about Access, Product, Price, Service and Emotion. Companies that try to excel across every attribute either fail or over-invest. Successful firms take a focused path, choosing one attribute to dominate on, one attribute to differentiate on and aim for parity on the rest.

Your view of PR may be as a quick fix to a sales problem, or as a slow burn marketing initiative, but getting the expectation right at the outset helps to prevent an awful lot of teeth grinding in the early days of the campaign.

Entrepreneurs are used to hearing phrases, ‘X have developed something similar’ or, ‘There’s already an app for that’. They are also used to being told that the market is too crowded and they are too late to enter it. For some this is where the opportunity lies.

How the giants stick to mass markets – and how the start-up can use this to their strength.

Simon Gordon of Facewatch discusses the challenges of competing for public sector contracts.

Just like toxins in your air, water, or food, toxins in the people around you can cause serious harm–but they don’t come with a warning label. Here’s a rundown of what to look out for so you can keep yourself safe.