The general election campaign has kicked off to widespread voter apathy. The three main parties have launched their campaigns and the electorate is none the wiser.
Category: Opinion
Some of the UKs leading business leaders and opinion formers share their insight and ideas for growth
How i see things…
To be totally honest I would like to hear more from both parties and what their policies are, not only for businesses but for the environment. I would like to take the opportunity to sit down with both parties, look into their eyes and ask some serious questions.
How useful is an MBA?
Some people think that the more qualifications you have, the more valuable you are. And in business circles, the MBA is a highly valued qualification. I’m just not sure that it is a guarantee of quality management, good decision making or judgement, or anything at all.
Why People Don’t Buy From You – Part 1
Andy Preston explains why people don’t buy from you …..and what you can change right now to get their business in the future……..
How to increase sales through digital marketing
Developing an effective digital strategy isn’t easy. Once you’ve got your website right, how do you begin to increase the traffic to your site, convert these visitors into customers and generate more sales?
David Cameron was right “Put down the BlackBerry”
In all the fuss over mounting debt and sneaky give-away’s, Claire King thinks that David Cameron made a crucial point in his riposte immediately as Alistair Darling sat down, which I fear will be overlooked by many Budget commentators.
The Business GP Appointment Two
The question I get asked most, by business owners and entrepreneurs, is ‘When do I get help?’ How do I know when my business needs some kind of support?
Duncan Bannatyne: Why Non-Doms have an ‘unfair’ advantage in business
Would you give your customers your products if they paid one of your competitors for them? Then why do we allow people to live in the UK, receive public sector services from the government, but pay for them in the form of taxes to another country?
Women are better at interviews but fear of maternity means they loose out
According to bosses women perform better at interviews, have better presentation, communication, motivation skills, understand companies and cultures better, are more thorough, affable and better able to balance multiple tasks and yet according to 42.7% of senior management surveyed by TheLadders.co.uk, they will not get the top job because they fear that women will leave to have children.
The brand in front is a Toyota, oh, and there goes a £20M Pepsi…
Social media has been with us for a while now, but until recently it seemed that many in the business world had failed to grasp the true power of the social medium and were largely confused as to how best to embrace the phenomenon in any meaningful or useful fashion.
The Business GP Appointment One
Thank you for stepping in to this, my first surgery with Business Matters. Each week I will answer questions either, from those posted you, the reader, or from my own surgery sessions.
Women don’t need to act like men to succeed in the Boardroom
Following the latest reports that women are still under-represented in big businesses, a leading career accelerator is urging women to stick to their guns and not resort to traditional ‘command and control’ behaviour just to get ahead.
Green Shoots of Recovery and REAL Thought Leadership
There has been a lot of talk over the past few months about ‘the green shots of recovery’ that are emerging, as the recession apparently begins to ease. This doesn’t just have to be limited to the housing market and the commercial side of business – it can also apply to REAL Thought Leadership.
REAL thought leadership is based upon the idea that Reach, Engagement, Authority and Longevity are the key to being the best in your field.
UK’s most powerful companies are Twitter shy
With Twitter expected to serve its 10 billionth tweet on Friday, 5 March, research has found that just a fraction of the FTSE 100 have got on board with Twitter. Just 16 of the UK’s top 100 companies are using the social networking site to chat with customers. The sidelining of Twitter as an informal communication channel could well be costing them dearly – 20 per cent of ‘tweets’ contain a reference to a product or brand, according to metrics released last week*.
Why now might be the time to unplan your business
Like most of us, I’ve had the culture of long term business planning drummed into me throughout my career. Plotting a three or five year plan for a new venture; hours pouring over spreadsheets, forecasting and re-forecasting. I have to confess it’s been the least useful tool in my entrepreneurial tool box.
