I recently read with interest the latest research from the Cloud Industry Forum (CIF) which shows the overall cloud adoption rate in the UK now stands at 84 percent, with almost four in five of cloud users having adopted two or more cloud services.
Category: Opinion
Some of the UKs leading business leaders and opinion formers share their insight and ideas for growth
Why lower salaries are good for employees
Recruitment can be a tricky process for any business – and trying to decide what salary bracket should be offered can make the process even more delicate.
How Tesla, Under Armour, & Sonos do branding
The network effect, which describes how services and technologies become more valuable as more people use them, has driven the success of many internet companies.
10 top tips to improve your digital marketing
Sharon Stevens-Cash, new Business Matters Magazine Columnist and Director of Derby-based digital marketing specialists Gravity, shares her top 10 tips to improve your company’s digital marketing – and consequently your firm’s bottom line.
5 things to remember about your small business’s motor expenses
If you run a small business and drive a vehicle during your work, then there’s good news! You may be able to claim some of the expenses you incur on that vehicle in your accounts.
To grow is to execute
Nothing stands still. You either go forward or you go back, and if you don’t have a strategy for growth in business you’re not going forward. That’s the theory at least – or as some put it, if you stop peddling the bicycle you fall off! But in over 30 years I’ve never met anyone in business without a strategy, so presumably everyone’s got the growth thing cracked, right?
Limited access to business funds shouldn’t hinder entrepreneurs
Limited access to business funds blamed for UK slipping down world competitiveness league, but should that stop would-be entrepreneurs?
Wellbeing and productivity
Given there’s an intrinsic link between wellbeing, productivity and workplace design, businesses within the financial services sector must clearly up their game and provide environments that enhance rather than restrict wellbeing and productivity.
Taking the Channel out of Omni-Channel Retailing
When consumers are better at buying than retailers are at selling, something clearly has to change. Today’s savvy omni-channel shopper knows exactly how to navigate each retailer’s website; which companies offer a good click & collect service; and which provide a better returns experience or multiple delivery options.
How to work with Machines: Four Skills for the Era of Artificial Intelligence
AI is a source of great debate at the moment, regularly dividing opinions about its place in the workplace and the world in general. However, if we take a look through history we can see that similar debates have already taken place and now seem unreasonable.
Top 3 reasons why UK businesses should shift sights to Singapore
For many UK tech start-ups, Silicon Valley is the Holy Grail. Being able to expand and grow in the US market is a goal that many entrepreneurs are looking to achieve – however, are they missing a beat by overlooking the vibrant start-up ecosystem that’s available in the Far East?
From Gatehouse to Boardroom – the Changing Role of IT Security
James Hardy, Director of leading IT solution provider CCS Media, looks at the change in attitudes to IT security are changing in boardrooms and how this will impact technology deployments in 2016 and beyond
How does the tech scene in the UAE compare to the UK?
Julia Boullemier, Regional Director MENA of Profusion, discusses the differences in the tech scene between the UK and the United Arab Emirates.
Are these the ways to achieve peace and quiet in the office?
For nearly a hundred years, people have been looking for the best ways to get some peace and quiet in the office.
My team has only one KPI: ‘Do one favour a day’
Four years ago I founded my company – I was utterly naive, over excited and full of ambition – and I set out to build a digital agency. I knew nothing about marketing or sales and I had absolutely no idea about how to find clients or grow my business.
















