
Flawed phone? Sold out anyway: Apple’s iPhone Duo and brand loyalty
Richard Alvin argues the iPhone Duo sold out despite its flaws because Apple has fans, not customers. The real question is what loyalty can't forgive.
Richard Alvin is a serial entrepreneur, a former advisor to the UK Government about small business and an Honorary Teaching Fellow on Business at Lancaster University. A winner of the London Chamber of Commerce Business Person of the year and Freeman of the City of London for his services to business and charity. Richard is also Group MD of Capital Business Media and SME business research company Trends Research, regarded as one of the UK's leading experts in the SME sector and an active angel investor and advisor to new start companies. Richard is also the host of Save Our Business the U.S. based business advice television show. Richard is also the founder of the CBM Foundation, Capital Business Media's charitable foundation, which gives 1% of the group's time, product and profit to charity every year.

Richard Alvin argues the iPhone Duo sold out despite its flaws because Apple has fans, not customers. The real question is what loyalty can't forgive.

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