Marketers talk about traditional marketing tactics being limited in reaching today’s modern audiences, but even digital methods, like podcasts, end up being a vestibule for another conversation.
Category: Advice
Business advice to help you grow your SME and small & medium sized company and help you grow your company
Why CSR is good for business as well as for the soul
Jennifer Harvey, Director of CSR at Crown Worldwide, explains why their business puts CSR at the centre of their business and what the benefits for of the SMEs to do the same are.
Avoid a season of discontent: How to keep your business moving during travel disruptions this winter
Winter has well and truly arrived. While the prospect of the Christmas break may be enough to get us through the plummeting temperatures, the extreme weather conditions mean it’s not necessarily the ‘season to be jolly’ for commuters.
How businesses can help charities to raise awareness
Businesses are busy but forging links with local communities and charities can help your business become more successful as well as helping others.
Top tips: how to be a Game Changer in an omni-channel world
Every retailer is different, as is the form that innovation takes. So when it comes to implementing new services or channels, there is no blueprint for success.
The challenges that come with commercial mortgages
While borrowing money from the bank seems like the best option to support your business, most entrepreneurs don’t realize how challenging it can be to keep the bank happy.
How to: lease the ideal business property
It’s astonishing to consider that the world of business was almost entirely different a decade ago. The internet still lurked on the side lines, speeding through its infancy, high street stores weren’t shutting rapidly, and people still looked vaguely suspicious at Amazon.
Five bite-sized strategy tips for sustainable change management
Our columnist Johnny McGinley shares his thoughts this month in an exclusive feature on how to prepare your SME business for sustainable change management.
Five ways to write the right book for your business
Don’t start writing a business book until you have a valid business case for doing so – that’s according to Sue Richardson of SRA Books.
Making the right decisions: What business leaders can learn from the sports industry’s use of data
At the time of writing, Manchester City FC currently sits at the top of the Premier League pile, ahead of England’s other top-flight teams. This won’t come as a shock – with a strong squad and some eye-catching summer signings, Manchester’s blue half are working hard to capture their third title in five years.
Jedi lessons for businesses
We all know the story of the Star Wars space opera: an epic battle of good and evil involving knights, princesses, dark forces, an amazing range of aliens and one of the most famous twists in film history.
There’s more to Google than searching the web
Say the word Google to anyone and they’ll probably give you the same response. “Well, it’s a search engine, right?” Certainly, Google is the world’s biggest tool for searching the internet and it has even become common parlance for browsing the web: “I’ll Google it”, as most of us have said at some point.
Communications in the emoji era = digital marketing
Mark Wright, winner of The Apprentice 2014 & Business Matters new columnist talks emojis and digital marketing
Black Friday: how to prep your customer service teams
Black Friday is fast approaching, the day where bargain hunters across the UK try and grab themselves a great deal before heading into the festive period. According to retail analysts, this year’s Black Friday is set to be the first time UK shoppers spend £1bn in one day , providing retailers with a golden opportunity to maximise sales and profits before the sun sets on 2015.
5 actions to take when you win an award
One of the time-tested ways of establishing yourself as a standard in your industry is to win an industry recognised award. An award serves as independent evaluation of your company’s quality – an evaluation that your customers are more likely to trust than your own marketing material.
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