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Why staff cuts don’t have to be the answer

A recent survey from the Chartered Institute of Personnel and Development showed that two-thirds of companies believe they will have to cut jobs if the economy does not improve over the next 12 months. However, as most businesses are acutely aware, while reducing the payroll may be necessary, there can be negative ramifications; for example skills shortages, impact upon resourcing, damage to morale and so on.

Need data that holds up in the boardroom — and the press? Trends Research is the UK's specialist SME research company, with a 750,000-strong panel and a 2,000-response minimum on every survey. AI-augmented analysis, headline-ready insights, and 38 years of trust built through Business Matters magazine. Trusted by Vodafone, BT, O2 and top UK PR agencies. From brief to deliverable in 10 working days — or 3 for press-led work. Request a quote today at https://trendsresearch.co.uk/