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Five Questions Every Sales & Marketing Director Must Answer

If sales are slow, or the uptake on a new product or service is not as good as expected, it is not always easy to discern where the problems are. One area in which you need to be sure, is that the Sales and Marketing strategy is right. Here Grant Leboff, principal of The Intelligent Sales Club, suggests that unsatisfactory answer to any of these questions may indicate where the issues lie.

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