John Lewis is launching an Angela Scanlon-hosted YouTube chatshow and social studio to improve its AI search results as ChatGPT use among shoppers climbs.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
TikTok UK legal bill tops $1bn as regulators close in
TikTok UK legal costs have climbed above $1 billion after the group increased the sum set aside for court cases and regulatory investigations, and the figure does not yet account for the coming ban on under-16s using social media or Ofcom’s live inquiry into the platform.
Disney signs deal to let TikTok creators use its film and TV clips
The Disney TikTok deal will let creators use clips from films and shows including Star Wars and Marvel, launching in the US before other countries.
ASA bans Jaded London email ad for glamorising smoking
Jaded London has been told to drop an email ad after the ASA ruled that an image of a model holding a lit cigarette irresponsibly glamorised smoking.
Small firms can buy ITV, Sky and Channel 4 airtime in minutes as Universal Ads launches in the UK
Comcast’s Universal Ads has launched in the UK with ITV, Sky and Channel 4, letting SMEs buy premium TV advertising across all three from one self-service platform.
Meta launches high court challenge against Ofcom over online safety act fines
Meta has launched a judicial review against Ofcom, arguing the regulator’s fees and fines regime under the Online Safety Act is disproportionate and unfairly tied to global revenue.
Meta to axe 8,000 jobs in May as Zuckerberg bets the house on AI
Meta is preparing to cut roughly 10% of its global workforce from May, with further redundancies later in 2026, as Mark Zuckerberg pours hundreds of billions into artificial intelligence.
Reform UK becomes first British political party to launch its own podcast
Reform UK is launching a weekly podcast offering behind-the-scenes access to Nigel Farage and senior party figures, becoming the first British political party to produce its own show.
YouTube named world’s most influential brand as tech dominance grows
YouTube tops global influence rankings as tech giants dominate media impact, with AI brands rising and Elon Musk named most influential CEO.
John Lewis to sell via ChatGPT and TikTok in youth push
John Lewis plans to sell products through ChatGPT and TikTok Shop as part of a multimillion-pound AI-powered shopping strategy aimed at attracting younger customers.
Channel 4 Sales relaunches B Corp competition offering £600,000 in TV advertising for sustainable businesses
Channel 4 Sales has opened entries for its 2026 B Corp competition, offering £600,000 in free TV advertising to five UK B Corp businesses to boost national awareness and growth.
The Ultimate Guide to Calculating Real Influencer Campaign ROI
If you have ever tried to defend creator spend in front of a CFO, you know the problem. The campaign can look busy on the surface. Views are high, comments are positive, and the creators are asking when the next deal is coming.
YouTube criticised for pulling out of UK TV audience measurement system
YouTube has suspended its participation in the UK’s Barb audience measurement system, drawing criticism from broadcasters and advertisers over transparency and accountability.
Starmer poised to ban under-16s from social media as government hardens stance on child safety online
Sir Keir Starmer is preparing to back legislation that would ban under-16s from social media platforms, signalling a decisive shift in the government’s approach to online child protection.
Llinkedin founder bankrolls Labour’s TikTok push against reform
Reid Hoffman, the LinkedIn founder, is helping to bankroll Labour-linked digital agency FourOneOne, which supports MPs with TikTok strategy and influencer outreach aimed at countering Reform UK.
