Kantar’s BrandZ Top 75 report reveals UK brands trail global peers, leaving $10bn untapped by focusing on short-term marketing instead of bold, long-term brand building.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Murdoch and Dell said to join US consortium for TikTok takeover, Trump claims
President Trump says Rupert and Lachlan Murdoch, along with Michael Dell and Larry Ellison, are expected to join a U.S. group buying TikTok’s U.S. operations from ByteDance amid national security concerns.
TikTok cuts threaten hundreds of UK content moderator jobs amid AI shift
TikTok is moving UK content moderation roles to Europe as it leans on AI, putting hundreds of jobs at risk despite rising regulatory pressure under the Online Safety Act.
Personal branding: what it is and why it matters
Discover the power of personal branding and learn how to define, communicate, and grow your own. From clarifying values to crafting your narrative, here’s why personal branding matters and six steps to build a brand that attracts the right opportunities.
Jaguar Land Rover threatens legal action over National Rail’s use of ‘rover’ and ‘ranger’ ticket names
Jaguar Land Rover has issued a cease-and-desist to National Rail over its use of ‘rover’ and ‘ranger’ tickets, claiming infringement on its Range Rover trademark, despite the ticket names predating the car brand.
ASA bans online pharmacy adverts for weight loss injections in major enforcement drive
The UK’s advertising watchdog has banned online pharmacy ads promoting prescription-only weight loss jabs such as Wegovy, closing loopholes and targeting social media influencers.
Trump Media to stream GB News on Truth+ in global expansion deal
Trump Media will stream GB News on its Truth+ platform, expanding the UK channel’s global reach to US audiences and beyond in a partnership praised by both networks’ chiefs.
What YouTube’s AI content rules mean for influencer marketers, production studios and digital agencies
YouTube’s crackdown on low-quality AI content has major implications for influencers, content studios and digital agencies. Here’s what marketers need to know.
1.8 million tune in as emergency Iran episodes of The Rest Is Politics in 24 just hours
Emergency episodes of The Rest Is Politics and The Rest Is Politics: US draw 1.8 million views and streams in a single day following US bombing of Iran, as listeners turn to trusted podcast voices.
WhatsApp to introduce adverts as Meta pushes to monetise messaging app
WhatsApp will introduce paid adverts in its ‘status’ section globally, marking a shift from its ad-free roots. Personal messages will remain encrypted, Meta says.
Social media creators to eclipse traditional media in global ad revenue for first time
User-generated content on platforms like YouTube, TikTok, and Instagram is set to attract more global advertising revenue in 2025 than traditional media — signalling a seismic shift in the media landscape.
TikTok launches SME council to elevate small business voices and boost digital growth
TikTok has formed a new SME Council to give Britain’s small businesses a bigger say in the evolving digital economy, bringing together entrepreneurs, founders, and content creators who have used the platform to fuel growth.
UK fines 10 carmakers and two trade bodies £77m over green advertising cartel
Ten carmakers and two trade bodies have been fined £77m by the UK’s CMA for colluding to limit green advertising competition, restricting consumer choice and breaching competition law
SME Marketing ‘Mistakes’ You’ll Make – Don’t Beat Yourself Up
What separates successful SME marketing leaders from the rest isn’t avoiding mistakes – it’s recognising them quickly, learning the lesson, and moving forward.
SEO or PPC: Which is Better?
You don’t need to spend long in the world of digital marketing to encounter two of the most commonly used strategies: Search Engine Optimisation (SEO) and Pay-Per-Click advertising (PPC).
