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It’s me, not you…

It might seem like the right thing to do, but blowing one’s own trumpet really hard can often lead to disenfranchised customers and disinterested prospects. After all, it’s not about you is it? Ashley Carr, Managing Director, Neo PR, discusses how all the time one is monologuing one misses out on having a dialogue.

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The Guilty Business Owner

For most Business Owners their business is their baby, just as much as the person who calls them “Mum” or “Dad”. As it is practically impossible in the Western culture to be a parent without feeling guilty. It is understandable that the role of ‘Business Owner’ also brings with it associated guilt.