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UK’s most powerful companies are Twitter shy

With Twitter expected to serve its 10 billionth tweet on Friday, 5 March, research has found that just a fraction of the FTSE 100 have got on board with Twitter. Just 16 of the UK’s top 100 companies are using the social networking site to chat with customers. The sidelining of Twitter as an informal communication channel could well be costing them dearly – 20 per cent of ‘tweets’ contain a reference to a product or brand, according to metrics released last week*.

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Use Christmas to re-energise for 2010

The season to be merry is upon us as we rush to prepare for a few days off work. Then comes the strain of too much food, drink or financial worries and Christmas is anything but relaxing. Hoping to promote Christmas cheer in tough economic times, Apprentice star, Claire Young has launched the ‘Balancing Britain Campaign’, working with Chinese health and wellbeing organisation Lishi in a bid to encourage the nation to switch off over Christmas.

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Michelle Dewberry: failing to evolve your business is planning to fail

Gone are the days when we could all set our watches by the clatter of the letterbox. The reality now is that despite the rising cost of mail, the service that was once at the core of British industry is now a thing of the past. The recent postal strikes have cost UK businesses an estimated £1.25 billion, money that companies can ill afford during the country’s longest recession. Whether you are a sole trader, an SME or a company who employs hundreds of staff, each and every one of us has been affected by it.

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Recession helps to push 300,000 into starting up a home-based business

The number of people starting their own business from a spare room or the garden shed has risen dramatically as the recession bites, reveals a research report – The 2009 Home Business Report released by Enterprise Nation and supported by BT – saw almost a third of a million people made the decision to go alone in the last 12 months, with 5,500 every week leaving behind commuting and the office for the chance to be their own boss.

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Julie Meyer: Sugar isn’t on message

Following on from Lord Sugar’s comments on entrepreneurs, which has sparked a wave of media coverage, we spoke to Julie Meyer, a Dragon on Online BBC Dragons Den and CEO and Founder of Ariadne Capital to get her thoughts on the comments and also whether she thinks they were right or justified.

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Adversity motivates UK’s successful entrepreneurs

A recently published survey claims that personal adversity is the most leading driving factor motivating the UK’s successful entrepreneurs.

Seven out of ten (69%) say they have been motivated by adversity including parental divorce, a car crash, cancer, and under- achieving at school. And the majority (56%) say determination is the most important characteristic for a successful entrepreneur, followed by passion (22%).

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Do you see Angels?

It’s tough to be an entrepreneur out there in this current market, tougher than I’ve ever seen it before. Small business owners with stellar ideas for start-up ventures and innovators with life-changing inventions are being left dangling over the precipice of despair, abandoned by institutions that previously might have funded them, and having to watch their dreams crumble.

Need data that holds up in the boardroom — and the press? Trends Research is the UK's specialist SME research company, with a 750,000-strong panel and a 2,000-response minimum on every survey. AI-augmented analysis, headline-ready insights, and 38 years of trust built through Business Matters magazine. Trusted by Vodafone, BT, O2 and top UK PR agencies. From brief to deliverable in 10 working days — or 3 for press-led work. Request a quote today at https://trendsresearch.co.uk/