Rydoo puts expense management inside Claude and ChatGPT with MCP launch

3D product visualisation cuts marketing costs by replacing repeated photo shoots with one reusable digital model. A single accurate model can be rendered from any angle, in any colour, setting or format, so a new variant becomes a re-render rather than a new shoot. By 2014, IKEA had disclosed that around 75% of its catalogue imagery was computer-generated rather than photographed. What was once a big-brand luxury is now a practical option for far smaller businesses. Why is product photography so expensive? For most product businesses, photography is a recurring cost, not a one-off. Every colourway, channel and seasonal refresh tends to mean another shoot. The website wants clean cut-out images, the social team wants lifestyle shots, the marketplace listing has its own spec, and the trade brochure wants something else again. For a narrow, stable range, that is manageable. For one with hundreds of lines, frequent launches or many variants, the cost compounds until imagery becomes one of the larger marketing lines - and one of the slowest to turn around. Waiting on a physical sample can hold a launch up by weeks. What changes with a 3D model? The 3D approach builds one accurate digital model of a product, once, then renders it as many times as needed, in a plain studio scene or a styled room that never existed. Change the fabric and you re-render rather than re-shoot. Consistency is the quieter benefit. When every image comes from the same model and the same standards, a product looks identical on the website, the marketplace and the trade stand. There is no drift between one shoot's lighting and the next. Does 3D visualisation increase online sales? Interactive 3D moves conversion, not only production cost. Shopify reports that shoppers who view a product in augmented reality are 65% more likely to buy, and those who view it as a 3D model are 44% more likely to add it to their basket. One model built for the catalogue can be reused on the product page, in an AR viewer and in an online configurator, with no fresh shoot each time. When is 3D visualisation worth the cost? 3D visualisation earns its upfront modelling cost through reuse, so it pays off fastest where an image is used many times or a product ships in many variants: furniture, configurable goods, wide catalogues, and ranges marketed before they physically exist. For a single image that will never be reused, a photographer is still the simpler answer. The first model costs more than a single shoot; the saving comes with reuse, so the crossover arrives once an image is needed across several variants or channels. A project usually starts from what you already have - product samples, technical drawings or existing photographs - from which the studio builds the model. You approve it, then commission renders as you need them: the launch set now, campaign or seasonal variations later, all from the same asset. Three practical checks before you commit: volume (how many images, variants and channels the model will feed), full commercial rights, and whether the studio's renders hold up as genuinely photoreal. Who provides 3D visualisation services? Studios offering 3D visualisation services build one production-ready model from a brief and reuse it across every channel and format. Evermotion, a Polish studio with 20 years in 3D, says its library of more than 18,000 ready-made assets lets it produce a project in up to half the time, since much of a scene can start from existing assets rather than being built from scratch. The method suits businesses with wide or fast-changing product ranges more than one-off campaigns. The wider shift is simple: product imagery is moving from a service you buy over and over to an asset you build once and reuse.

Rydoo, the Belgian expense management provider used by more than one million people in over 130 countries, has launched a connector that puts its platform directly inside Claude, ChatGPT and other AI tools already in use across businesses.

The Rydoo Model Context Protocol, or Rydoo MCP, was announced on Thursday from the company’s base in Mechelen. It is built on MCP, an open standard for linking AI systems to business applications, which was introduced by Anthropic in November 2024 as a way of connecting AI assistants to the systems where company data lives.

In practice, Rydoo says the connector allows users to check what expenses are outstanding and approve or reject them in plain language from within the AI tool of their choice. Finance teams can also ask for a spend summary by project or trip instead of working through spreadsheets, giving them a faster route to real-time spend data.

The company says the launch reflects a broader shift in how finance departments are adopting AI. Rather than asking employees to adopt yet another piece of software, the Rydoo MCP is designed to meet people where they already work, reducing friction in the approval process.

Governance is a central part of the pitch. Rydoo says IT teams retain full control over access through an approval flow covering authentication, consent and the specific tools each user can reach, which it argues gives finance and IT confidence that AI-powered workflows remain secure and auditable.

The connector is available now to both new and existing customers across mid-market and enterprise organisations globally. It follows Rydoo’s acquisition of Semine in July 2025, which extended the company’s offering into accounts payable automation.

Sebastien Marchon, chief executive of Rydoo, said: “We’re excited to bring Rydoo into Claude and other mainstream AI tools that our customers already rely on every day. Finance teams don’t need another tool to log into; they want their existing workflows to get smarter to drive efficiency across the business.”

He added: “Our core principle is that expense management should be easy and the Rydoo MCP is the next step in building a platform that reduces friction and works the way modern finance teams actually operate.”

Marchon also linked the launch to the way companies are trying to standardise AI use across their workforces. “This type of integration also chimes with corporate AI strategies more broadly,” he said. “As companies seek to standardise AI usage across their teams, the ability to reduce the number of platforms and logins contributes to more cohesive operations that drive productivity and results.”

Rydoo describes itself as an AI-powered expense management solution that gives finance teams control over all employee spending. Employees submit expenses through a mobile app, while automated policy checks, fraud detection and AI-driven insights are intended to support compliance and efficiency. The platform has more than 40 integrations with travel, HR, finance and ERP systems.

In 2024, the European private equity firm Eurazeo, which has more than €35 billion in assets across more than 600 organisations, became Rydoo’s majority shareholder.

Rydoo has not said how many of its customers are in the UK, nor whether the connector will be priced separately from its existing plans.


Jamie Young

Jamie Young

Jamie Young is Senior Reporter at Business Matters, covering SME finance, employment law and Westminster policy since 2016. He has reported on every Budget and Autumn Statement since 2018, helped make sense of the 'covid era' and the bounce-back loan scheme from launch through the fraud investigations, and broke the magazine's coverage of the 2024 late-payment reforms. He joined Business Matters straight from completing his BA in Administration from Exeter University and is NCTJ-qualified. Reach him at jyoung@cbmeg.co.uk
Jamie Young

https://muckrack.com/jamie-young-15

Jamie Young is Senior Reporter at Business Matters, covering SME finance, employment law and Westminster policy since 2016. He has reported on every Budget and Autumn Statement since 2018, helped make sense of the 'covid era' and the bounce-back loan scheme from launch through the fraud investigations, and broke the magazine's coverage of the 2024 late-payment reforms. He joined Business Matters straight from completing his BA in Administration from Exeter University and is NCTJ-qualified. Reach him at jyoung@cbmeg.co.uk