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Using Humour in Presentations

Have you ever had one of those tumbleweed moments in a presentation you’ve given when you’ve told a joke, and nobody laughed? Or have you been in the audience and shuffled uncomfortably, acutely embarrassed for the presenter who is desperately trying to recover the situation? In this article we take a look at how to avoid those situations.

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Beware the Dragons!

An interesting story has been published on the negotiations between one of the most successful candidates for investment to appear on Dragon’s Den and two of the Dragons, James Caan and Duncan Ballantyne, who together agreed to invest £80,000 in Sharon Wright’s business, Talpa Products. And she had only asked for £50,000!

When, some time after her session in the den, Sharon signed up to a contract with very onerous terms without reading the contract she had been given.

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Black and White and Red all Over – Penguin Books go Global, so Get Published Yourself!

July marked 75 years since Penguin books began publishing stories. They became renowned for their originality and innovation, which got this Book Midwife thinking back to when she found out that certain publishers out there still think that some books don’t deserve to be written. But it just goes to show that every book deserves to be written and every book deserves to be read!

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Personalisation – Join the cult of ‘customer lovers’

The customer is king so engage them with an experience fit for royalty. Gone are the days of admiration for shop windows and acceptance of repetitive brochure sites. Today’s consumer prizes customer service and their own time above all else when shopping online but most brands are not delivering on these demands.

Maintaining great customer relations requires something of a ‘cult’ instinct. Disregarded by many, but cultivated by true believers, an unadulterated commitment to customer service sets brands apart from competitors.