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Category: Marketing

Business marketing advice, tips and guides to help you boost your promotions

How YouTube Views Can Rapidly Promote Your Channel

How YouTube views can rapidly promote your channel

13 May 20209 April 2021 Marketing Business Matters 2 Comments

YouTube is one of the most dynamic social platforms. An enormous number of users visit this social network every day.

Business Podcast

7 things you can learn when you listen to ecommerce podcasts

7 May 20207 May 2020 Marketing Business Matters 2 Comments

Podcasts have become an increasingly popular form of sharing content in the 21st century, delivering personal and top-quality content to consumers.

link building

Link building in SEO: What is it and how to use it successfully

6 May 202031 August 2021 Marketing Business Matters 8 Comments

Getting backlinks to the site is becoming an increasingly complex and sophisticated task. It is almost impossible to define where SEO ends and Internet marketing begins.

SEO

How to optimise business content

30 April 202030 April 2020 Marketing Business Matters 0 Comments

To say that the current climate presents a challenge to businesses would be an understatement –– and a massive one at that.

Marketing Plan

How to combine digital PR with SEO for better results

29 April 202029 April 2020 Marketing Business Matters 3 Comments

Today, the most widely used digital marketing strategies include PR and SEO.

SEO

Tips for building a strong SEO program during COVID-19

23 April 202029 June 2020 Marketing Business Matters 6 Comments

COVID-19 is completely changing the way the country is functioning—non-essential businesses are closing, people are working from home, and healthcare workers are seeing things they’ve never dealt with before.

Marketing Strategy

What’s the difference between internal and external marketing

17 April 20205 March 2025 Marketing Business Matters 3 Comments

In your business research you would have been introduced to the concepts of internal and external marketing – but how are they different, how do you do them and which is better?

PR planning

Adapting your PR during the coronavirus pandemic

1 April 2020 Advice, Marketing Business Matters 0 Comments

It’s fair to say that 2020 isn’t panning out the way most UK SMEs thought it would

Crisis

How to run an effective marketing campaign during a crisis

31 March 202012 April 2022 Marketing Business Matters 0 Comments

No one alive has ever navigated a crisis like the one we’re currently experiencing.

Marketing plan

The relevance of promotional products in marketing

27 March 202027 March 2020 Marketing Business Matters 2 Comments

Running a successful business is a difficult task within itself. Launching a new brand in any marketplace – especially in the current economic climate – only presents further challenges.

Tik Tok

How to get followers on TikTok – The complete guide

7 March 20202 September 2026 Marketing Business Matters 4 Comments

Social media offers access to great audiences, but reaching a million people is still a challenge that requires a huge amount of creativity, effort, and planning.

SEO

How to find the best SEO agency to help your business

2 March 202013 October 2022 Marketing Business Matters 2 Comments

The benefits of hiring an excellent SEO agency are high, which is why you have to exert all effort in choosing the right one.

Google

Understanding Google’s algorithm in 2020 (and beyond)

24 February 20203 April 2022 Marketing Business Matters 4 Comments

The search engine optimisation landscape is always changing. The speed of change means that SEO strategies can quickly become outdated.

Branding

How to create a unique personality for your business

24 February 202027 May 2023 Marketing Business Matters 0 Comments

Harness the power of your brand by creating a unique brand identity with a persona that successfully connects with your audience.

iPhone

How to integrate a mobile-first strategy in your marketing

3 February 2020 Marketing Business Matters 3 Comments

The growth of smartphones has seen consumers glued to their screens every day – and given marketers another channel to target customers through.

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