Advertising has come a long way from its paper-based form to today’s digitized one.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Romain Bertrand, VP Marketing eharmony shares advice for creating a social and marketing plan to lead you out of covid
If you’re currently in the position of wondering which social media platforms to register with for your business or how to go about creating a marketing and ad spend strategy take five minutes to hear Romain Bertrand’s perspective as he talks all things social and marketing.
Upselling and Cross-Selling: Maximising your business’s revenue and profits
One of the most effective ways to increase your business’s revenue and profits is to upsell and cross-sell to your customers.
Never make forecasts, especially about the future
If you could predict with absolute certainty the exact moment each opportunity in your company’s sales pipeline would convert into an order, wouldn’t life be marvellous.
KFC suspends ‘finger lickin’ slogan in response to coronavirus pandemic
KFC is temporarily dropping the ‘It’s finger lickin’ good’ slogan it has used in its advertising for 64 years and launching its first global campaign in response to the coronavirus pandemic.
How to find a suitable SEO agency
If you have your own company, regardless of its size, you need to have a great SEO strategy if you want to be successful.
Tell me a story (about organisational transformation)
When organisational transformation plans are announced, the first thing that happens is an emotional reaction in the people impacted by them.
The importance of communicating well with B2B sales prospects
Business-to-business (B2B) sales — it’s pretty self-explanatory: they’re transactions between business, rather than transactions between businesses and consumers (B2C sales).
How to market your business post Covid-19
The impact of the pandemic means that many SMEs have inevitably lost ground and fallen behind on goals and targets.
The impact of keyword choice on website rankings
Presenting information in an artful manner is no longer enough to win over customers on the web.
Little known benefits of using Google search API
Nowadays, SEO is the king of the digital marketing jungle. Even more, when automated, search engine optimization can take your product offering to another new level.
Tips from a Drag Queen on creating an authentic and enduring brand identity
Creating a successful personal brand in today’s world is harder and more competitive than ever.
7 critical elements needed for large site SEO
Search engine optimisation is a major source of online visitors for many businesses, and it is arguably one of the most complex digital marketing channels to manage and implement.
Boosting your sales conversations to recover faster post covid
This final article in our series of six has been written to help boost conversations with your customers, both existing and new. This will unlock potential, build strong relationships and ultimately help you recover, as you and everyone else move into a new commercial reality. You’re now Reaching Out, arranging second conversations and unlocking more […]
Why SEO is more important than ever for small businesses
The outbreak of COVID-19 has created upheaval right across the globe as entire economies and individual businesses make adjustments in order to slow the rate of infection and support healthcare systems.
Need data that holds up in the boardroom — and the press? Trends Research is the UK's specialist SME research company, with a 750,000-strong panel and a 2,000-response minimum on every survey. AI-augmented analysis, headline-ready insights, and 38 years of trust built through Business Matters magazine. Trusted by Vodafone, BT, O2 and top UK PR agencies. From brief to deliverable in 10 working days — or 3 for press-led work. Request a quote today at https://trendsresearch.co.uk/
