Landing pages refer to a specific page on your website where the audience or traffic gets to first or “lands” on your site.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Best practices for organic SEO in 2021
I have been actively involved in organic SEO since the year 2002. A lifetime in tech-years. But little has changed in organic SEO practices.
How well is your website converting visitors to customers?
Digital marketing tends to be over-run with data and Key Performance Indicators (KPIs) but ultimately there is just one metric that matters and that is conversion rate.
Four tips to enable you to be fully client-fit for 2021
Everyone knows it’s more important than ever to keep building your business during these tough times. What’s absolutely crucial to doing this is ensuring you stay relevant to your existing client base.
Need to tackle your conversion rate of product sales in time for Christmas? UXDX lineup has you sorted
Business Matters speaks to hundreds of SME’s each week and there’s not been one that hasn’t had to pivot and alter their offering product online in some way.
5 common Google ads mistakes
Advertising has come a long way from its paper-based form to today’s digitized one.
Romain Bertrand, VP Marketing eharmony shares advice for creating a social and marketing plan to lead you out of covid
If you’re currently in the position of wondering which social media platforms to register with for your business or how to go about creating a marketing and ad spend strategy take five minutes to hear Romain Bertrand’s perspective as he talks all things social and marketing.
Upselling and Cross-Selling: Maximising your business’s revenue and profits
One of the most effective ways to increase your business’s revenue and profits is to upsell and cross-sell to your customers.
Never make forecasts, especially about the future
If you could predict with absolute certainty the exact moment each opportunity in your company’s sales pipeline would convert into an order, wouldn’t life be marvellous.
KFC suspends ‘finger lickin’ slogan in response to coronavirus pandemic
KFC is temporarily dropping the ‘It’s finger lickin’ good’ slogan it has used in its advertising for 64 years and launching its first global campaign in response to the coronavirus pandemic.
How to find a suitable SEO agency
If you have your own company, regardless of its size, you need to have a great SEO strategy if you want to be successful.
Tell me a story (about organisational transformation)
When organisational transformation plans are announced, the first thing that happens is an emotional reaction in the people impacted by them.
The importance of communicating well with B2B sales prospects
Business-to-business (B2B) sales — it’s pretty self-explanatory: they’re transactions between business, rather than transactions between businesses and consumers (B2C sales).
How to market your business post Covid-19
The impact of the pandemic means that many SMEs have inevitably lost ground and fallen behind on goals and targets.
The impact of keyword choice on website rankings
Presenting information in an artful manner is no longer enough to win over customers on the web.
