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Latest News:

  • Employment tribunal backlog hits record 70,000 single claims
  • England’s mayors to get tourist tax powers putting hundreds of jobs at risk
  •  Anthropic did not submit Mythos 5.1 to UK AI Security Institute
  • Burnham tells MPs VAT comes off electricity bills next month
  • British Business Bank launches £210m South East Investment Fund
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Category: Marketing

Business marketing advice, tips and guides to help you boost your promotions

Affiliate

Why businesses should option up to affiliate marketing

23 August 2019 Marketing Business Matters 4 Comments

With an increasing population on the Internet, it should come as no surprise that more individuals see the positive benefits of affiliate marketing.

seo reports

What’s your excuse for low web traffic?

20 August 201920 August 2019 Advice, Marketing Business Matters 0 Comments

Driving traffic to your website isn’t just important for large organisations –  it is vital for smaller companies too.

seo reports

How to optimise your content for search intent

12 August 201910 November 2019 Marketing Business Matters 0 Comments

Developing an understanding of search intent is an important stepping stone towards achieving SEO success.

hotel

5 marketing tips for boutique hotels

31 July 201931 July 2019 Marketing Business Matters 0 Comments

Marketing is everything in the hospitality industry. If people don’t know about your hotel, the chances are you won’t get many bookings.

The BNTouch mortgage marketing software belongs to a category of tools called customer relationship management (CRM), which are designed to facilitate a host of business processes.

Why you need to know your customers journey

30 July 20192 September 2026 Marketing Business Matters 2 Comments

Few people talk about it and it’s probably due to not many people knowing what it is…the customer journey.

Podcast

6 reasons to consider podcasting for your business

22 July 201922 July 2019 Marketing Business Matters 0 Comments

Podcasting seems all the rage right now, doesn’t it? The barriers to entry are low, so anyone can start a modern-day radio show and discuss subjects they are passionate about.

using music in business videos

Beginner’s guide to legally using music in business videos

22 July 201919 August 2023 Marketing Business Matters 0 Comments

Business content matters, but the type of content that you pick for your business is even most important.

marketing a company

5 ways to get CGI influencer marketing right

21 July 201924 October 2021 Marketing Business Matters 0 Comments

CGI influencer marketing is a great alternative to traditional influencer marketing. As it can cost you a lot less and you don’t have to deal with the problems associated with ‘real’ influencers.

sales approach

How to elevate your sales process

12 July 20192 September 2026 Advice, Marketing Business Matters 0 Comments

When it comes to buying decisions, customers are no longer settling for “good enough.” They expect an engaging, relevant purchase experience and are very selective with their time.

online presence

Tips for improving your online presence

9 July 201927 January 2025 Advice, Marketing Business Matters 0 Comments

In 2019, your online presence is one of the most important things that your business should be thinking about.

social media apps

How social media could ruin your business in minutes

9 July 20192 September 2026 Advice, Marketing Business Matters 2 Comments

Whether it comes from hackers, disgruntled customers, or is simply a backlash against something you post, negative social media content can destroy trust in your brand in a matter of minutes.

marketing strategy

Tips for improving your business marketing

9 July 20199 July 2019 Advice, Marketing Business Matters 0 Comments

Whether you’re a small start-up company or a huge corporation, good marketing is always crucial.

Google

Get more local customers with Google My Business

1 July 2019 Marketing Business Matters 0 Comments

Launched back in 2014, Google My Business (GMB) has become increasingly important to both merchants and consumers.

business reporting

Understanding quality score & how it affects a GoogleAds PPC campaign

28 June 201928 June 2019 Marketing Business Matters 1 Comment

Arguably the most prominent search engine out there, Google has been toying with the concept of targeted advertising for quite some time now.

email CTRs

Email marketing: How to grow your click-through rate (CTR)

24 June 201910 April 2020 Marketing Business Matters 1 Comment

We receive dozens (or even hundreds) of promotional emails every day. Some of them get opened; however, in most cases such emails go through our inboxes unnoticed.

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Latest Content

Apple has unveiled the iPhone Duo, its first foldable iPhone, priced from £1,999 to £3,199, with IDC forecasting 10 million sales in the first 12 months.

Apple unveils iPhone Duo, its first foldable iPhone, from £1,999

Apple has unveiled the iPhone Duo, its first foldable iPhone, priced from £1,999 to £3,199, with IDC forecasting 10 million sales in the first 12 months.

Employment tribunal backlog hits record 70,000 single claims

England’s mayors to get tourist tax powers putting hundreds of jobs at risk

Deepmirror wins Sovereign AI grant for £1m molecule data project

McLaren set to be planning £450m Woking investment and 1,000 jobs

 Anthropic did not submit Mythos 5.1 to UK AI Security Institute

Burnham tells MPs VAT comes off electricity bills next month

Anthropic tops Fast Company’s Best Workplaces for Innovators 2026

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