Business marketing advice, tips and guides to help you boost your promotions
Arguably the most prominent search engine out there, Google has been toying with the concept of targeted advertising for quite some time now.
We receive dozens (or even hundreds) of promotional emails every day. Some of them get opened; however, in most cases such emails go through our inboxes…
If you already have a basic understanding of advertising and marketing, you probably know that being over aggressive can create negative impressions.
Let’s face it. Everyone has an Instagram account these days. Your favourite local and international celebrities, musicians, painters, artists, models, entrepreneurs and all kinds of personalities…
Once upon a time, a company website was anything but essential. Now, if you don't have one, you're almost destined to fail.
It’s no longer optional to have a website for your business. 10 years ago, you may have managed to get away with staying off the web.
Instagram now has more than 700 million users and is one of the favourite channels of many social managers.
When it comes to marketing a brand or marketing anything in fact, there is always the aspect of the content.
Guest posts, or guest blogging as some refer to it, is the art and science of posting on someone else’s website for the purpose of increasing…
Social media platforms provide a fertile ground to hunt for prospects and convert them into customers.
Naturally, lots of effort goes into dressing a window display. It’s often a prospective customer’s first impression of your brand and offering, and has the potential…
Companies will always come across negative PR at some point. No matter how hard we try to protect our brands and provide a good service, the…
Over the last few years, the business world has finally caught up with the tech giants and has made SEO an integral part of it’s marketing…
Making better business-related choices in an industry that deals with fluctuations and high competition means you should direct your attention towards market research.
Failure to generate the right kinds of leads (or any leads at all) can have dire consequences.