Category: Marketing

Instagram has become the favoured social media platform for brand marketing – and with 700,000,000 users, most of whom are under thirty, it’s easy to understand the appeal.

Most marketers agree word of mouth is the best form of advertising as people believe an acquaintance that has no personal stake

If you’re producing digital content for your website or social, then you want to know whether it’s working or not! Here’s our run down of metrics that you should be keeping an eye on.

When making the foray into the online world of business a website is normally the first on the list to have designed & developed.

Research has shown that more and more companies are choosing to utilise digital marketing strategies to improve their bottom line and increase brand recognition among markets.

In case you had somehow missed this huge milestone, 2018 is the year that saw the balance between the volume of mobile search and desktop search tip decisively in favour mobile.

Social media channels provide brands with invaluable opportunities to interact with customers and engage them far more directly than via any traditional marketing methods.

Approximately two out of every three brands (66 percent to be exact) with 100 employees or more use Twitter as part of their marketing efforts according to Business of Apps.

New research has found holiday season gift budgets are as big as ever. In the UK, shoppers plan to spend the most money on their child or their partner, reserving less than £100 for any seasonal treats they might want for themselves.

The mysteries of Google Search are a constantly evolving subject on the web.

With Cyber Week just over a week away, Tryzens urges retailers to quit the race to the bottom and develop strategies that reward customer loyalty.

Ever since it went mainstream, the Internet has offered its users the opportunity to innovate and change the way that human interactions are conducted.

The internet gives us instant access to almost everything at our fingertips. On one side, this means that you can advertise and sell to more customers than ever before.