It’s the age-old problem – Sales and Marketing; two essential departments which should effectively be working together, are failing to collaborate, resulting in an unfocused marketing strategy and lost leads.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Why content marketing is a fool-proof SEO strategy
Anyone who has kept a close eye on the Search Engine Optimization market will know that it’s undergoing dynamic changes all the time.
Businesses need to start getting creative with their marketing
As the high street reports new casualties, Nikki Hesford looks at why businesses need to start getting creative with their marketing
Importance of indexing your web page in Google
In fact, most of the traffic generated by a website comes from search engine results, especially Google, which passes more than 90 per cent of Internet traffic.
UK marketers burying their head in the sand when it comes to automation
A new survey has revealed that low-level, repetitive tasks are stifling the flow of creative juices and operational efficiencies among UK marketers – and yet a third are choosing not to do anything about it.
How guerrilla marketing can improve your marketing campaign
Guerrilla marketing is all about the unconventional, snaffling more likes and customers by appealing to them in a way that is quirky but in keeping with their brand and its voice.
The right tone of voice for your social media
Consumers will most likely come into contact with a business via social media. Are you using the right voice for your business online?
Top tips for doing business on the golf course
Golf is more than just a leisurely sport. It makes for the perfect setting to conduct business.
Public Relations: the secret ingredient to an effective SEO strategy
Online visibility is crucial for the success of most UK businesses. In the modern world, where 85 per cent of customers turn first to Google when looking to purchase goods and services, ranking high on search engines for a broad range of commercially relevant keywords is critical.
New killer feature of Instagram
According to the recent news, Instagram is not just a social network anymore. With the help of Facebook, it has become a payment system. Read the review to find out more.
What is PPC & how can it help your business?
Yes, you may have heard the word, but do you know what it is? We’ve got all the info on PPC.
How to use Instagram to enhance brand visibility – 8 tips you can use
When you think about it, brands are powerful things. People associate your brand with a certain identity, and this identity sticks with them for life. For instance, when a person wants a perception of an adventurous individual, they post pictures of themselves travelling to different countries or cities, trying different foods, or even watching different […]
How to market a company in an industry that has a bad reputation
Unfortunately, certain businesses exist in industries that have a bad reputation and this can get in the way of successfully marketing your brand and online presence.
How to run a networking event
The benefits of a networking event speak for themselves.
4 killer offline marketing tactics that yield big results
Offline marketing still has the power to yield big results for your business but only if you know how.
