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  • IoD urges Healey to unlock private investment in Autumn Budget
  • Most organisations face data trust barrier to AI, Denodo study finds
  • Employment tribunal backlog hits record 70,000 single claims
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Category: Marketing

Business marketing advice, tips and guides to help you boost your promotions

cosmetic

How to market your cosmetics business

14 December 201723 June 2022 Marketing Business Matters 0 Comments

Marketing your cosmetics business can be difficult, and with so much competition, it can be more than challenging to break into the beauty/cosmetic industry.

exhibition-design-1

How your company can prepare for your next exhibition

25 October 201713 October 2022 Marketing Business Matters 0 Comments

In today’s digital world, traditional selling methods are often falling by the wayside and being hugely underutilised by many businesses.

SEO

4 tips to help you improve your website’s SEO

24 October 201728 August 2018 Advice, Marketing Business Matters 0 Comments

Being on page one of Google for your keywords is a sure way to boost business, improve click-through rate and save a fortune on advertising.

Effective marketing means stepping back, doing your homework, and (usually) starting over from scratch.

5 Offline marketing methods that still work

12 October 201722 July 2023 Advice, Marketing Business Matters 0 Comments

With rapid development in technology and growing internet usage, it seems like businesses are completely shifting to online marketing.

mobile wallet marketing

Why businesses must embrace mobile platforms to appeal to millennials

5 October 20172 September 2026 Advice, Marketing Business Matters 0 Comments

There are no two ways about it; today’s consumer world is almost constantly on the move, and when customers are looking to make their next move, they tend to be using mobile devices to help them get there.

facebook marketing

Facebook marketing for your business: Don’t autopilot It – Plan it!

2 October 20172 September 2026 Advice, Marketing Business Matters 0 Comments

Facebook being an excellent marketing tool, is a fact all businesses should already be aware of.

facebook

Why social media should maintain barriers between business & pleasure

2 October 20172 September 2026 Advice, Marketing Business Matters 0 Comments

Once upon a time there were clear lines of demarcation between business concerns and your social life.

acrobat

Where do business users go from here? When Adobe ends support for Adobe® Acrobat® XI/Reader XI?

22 September 201728 March 2018 Advice, Marketing Business Matters 0 Comments

Recently, Adobe official announced: Support for Adobe Acrobat 11.x and Adobe Reader 11.x will be ended on October 15, 2017.

brochure designs

4 qualities of effective brochures for advertising

22 September 20172 September 2026 Advice, Marketing Business Matters 0 Comments

Deciding to use a brochure for advertising is easy. The difficult part is deciding what goes into the brochure.

Curve exhibition stand

Make your business known and leave a mark that will last!

22 September 201724 October 2021 Advice, Marketing Business Matters 0 Comments

If you want to grow your business fast and effectively, a widely visible and stand out advertising campaign is what you need.

social media

Social media ‘bragging’ spilling out into workplace communications claim experts

25 August 20172 September 2026 Advice, Marketing Business Matters 0 Comments

Social media has been blamed for the growing trend of office workers using out of office emails to brag about their summer holidays, glamourous lifestyles and even new babies.

IT budget cut

How important is a Call to Action?

12 July 201710 May 2021 Marketing Business Matters 39 Comments

You may have heard the term CTA before. It stands for Call to Action which is the term marketers use to describe words which cause conversions.

shutterstock_607718486

How to market to muslims

14 June 20179 April 2021 Advice, Marketing Business Matters 0 Comments

The Islamic Economy is booming. It was worth $1.9 trillion last year and set to rise to $2.6 trillion by 2020 with the Muslim population expected to represent one in 4 people on the planet.

marketing

What makes a successful marketing campaign?

30 May 20171 September 2021 Advice, In Business, Marketing Amy Sowerby 3 Comments

Undoubtedly, there has been a moment when you have seen a marketing campaign and been pretty impressed, but some tend to ‘wow’ us slightly more than others.

social media

Why social media marketing is important for an SME

26 March 20172 September 2026 In Business, Marketing Business Matters 4 Comments

It seems as if small businesses are finally embracing social media. The rise in social media has affected our lives, and for SME, this offers a lucrative opportunity to grow audiences and a business’ brand.

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Latest Content

John Healey's £9bn borrowing plan would fund stakes in infrastructure, housing and business through mayors, with analysts weighing the market impact.

IoD urges Healey to unlock private investment in Autumn Budget

The IoD Autumn Budget submission calls on the Chancellor to restore business confidence and unlock private investment, setting out five priorities.

Edinburgh entrepreneur launches Dubai AI accelerator for 30 women

Almost 12,000 families could curb pay to keep free childcare by 2030

Burnham rejects £4bn housing benefit cut to fund defence spending

Most organisations face data trust barrier to AI, Denodo study finds

Apple unveils iPhone Duo, its first foldable iPhone, from £1,999

Employment tribunal backlog hits record 70,000 single claims

England’s mayors to get tourist tax powers putting hundreds of jobs at risk

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