Business marketing advice, tips and guides to help you boost your promotions
Getting your business exposure is key to healthy sales and steady growth. However, for an SME or start-up with a limited budget, decent coverage is hard to come by. That said, there are a number of ways to successfully market your business on a tight budget, and through this series of columns I aim to highlight the myriad effective yet budget-conscious ways to raise your business’ profile and, ultimately, boost sales.
The Advertising Standards Authority (ASA) is extending its remit to cover the online realm, and so online marketing and ads will, from 1 March 2011, be subject to the same strict advertising rules as traditional media.
Should you follow everyone who follows you? Which hashtags should you use for your business? And is it a bad idea to start a reply with the @ symbol? Twitter is a killer marketing tool, if you know how to use it!
Yell, the online telephone directory service, is to give a strong boost to small businesses in the UK by enabling targeted advertising on Facebook.
There’s lots of advice I could give you about how to get the most out of networking. If you ever want my help with that come and ask me. But these are the most important things to remember, in my opinion:
One of the world’s leading business networking gurus Dr Ivan Misner has hit out against the explosion of “premature solicitation” for work on social media websites by people who play the numbers game rather than cultivate relationships.
Businesses could be wasting thousands on unecessary social media training which teaches many employees what they already know and could simply work to fuel the fear that middle aged workers have towards social media, claim experts at online marketing consultancy E-mphasis.
Alibaba.com, the world’s leading small business e-commerce company, is inviting its users to audition their business for a starring role in its forthcoming high profile UK ad campaign.
Who’s worthy of going into your CRM system, Outlook, your mobile or your social network, etc.? What should be the criteria so you don’t end up with 500 e-mail addresses and can’t remember who half the people are?
The musician and entrepreneur Midge Ure will be headlining a show with a difference as the guest speaker at a business event to promote and inspire great leadership.
UK’s most common high street names revealed as business directory launches hunt for UK’s ‘punniest’ business
Wading into the fast-moving flow of social media can be daunting to a small business owner with very little time on his hands. Here’s Business Matters comprehensive social media cheat sheet for the time-strapped entrepreneur.
The elevator pitch describes your company concisely and in a compelling way. The elevator pitch is the answer you give when you coincidentally meet someone in an elevator and they ask you: “So, what do you do?”
The UK’s most competitive search for exciting new businesses has returned and this year, your small business could be crowned Britain’s best!
In the age old tradition of marriage, there stands an even older tradition: the prank pulled off by the best man on the bride and groom. While the practice is ancient, it has taken on a new twist in the viral microblogging world of Twitter.
