Sales expert Andy Preston gives his tips for what your sales teams should be planning for the New Year.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Developing businesses social media presence: one tweet at a time
With everyone all of a Twitter, and with the number of users growing by 300,000 each day, this social networking site provides an effective tool for small businesses keen to expand their growth by reaching out to key audiences.
One million UK professionals join LinkedIn in six months
LinkedIn, the world’s largest professional network, have announced that over one million UK professionals have joined LinkedIn since June 2010, bringing the total number of UK members up to five million, which represents 40 percent of UK professionals.
Dealing With Christmas Objections……
let me explain why so many business owners and salespeople get the ‘call me back after Christmas’ objections, only to find in January that they can’t get hold of the person ever again!
Could you be an expert on our TV screen?
The online database findaTVexpert.com, which puts experts in various fields, including business, has announced it has teamed up with Mentorn Media, one of the UK’s longest established independent television production companies, to host a series of ‘Could You be a TV Expert?’ seminars across the UK hunting for new TV talent next year.
The bigger they are… Competing with a dominant brand
The launch of the new Windows 7 phone into the Smartphone market that is dominated by iPhone, pits two of the world’s biggest brands, Microsoft and Apple, into direct competition. Microsoft is the proverbial David to Apple’s Goliath in this situation, and represents a struggle that small businesses face every day when they attempt to launch into an already competitive market – how do we compete with the dominant brand?
Four types of content to ensure you can create a successful website
Whilst many businesses appreciate the importance of having a website to promote their company, few recognise that there are four types of essential content that ensure the website serves its purpose. This content can help establish a company as a leader in its field; drive traffic to the website; help to generate leads and provide an ongoing narrative of success stories.
Business networking group 4Networking looks to go global
4Networking, the business breakfast network started by entrepreneur Brad Burton, has unveiled its plans to launch in the USA, Republic of Ireland, Australia and New Zealand, and ultimately to create the world’s first, joined up global business network.
How to have a merry, multi-channel Christmas!
With Christmas now a mere 12 weeks down the road, this could be the last chance for retailers to make adequate plans for everyone’s favourite annual shop-fest.
But what does Christmas mean to your business? Are you set up to capitalise on all the available opportunities? Are you even aware of what those opportunities are – particularly from a digital or multi-channel perspective?
With all of the above in mind, here’s my early Christmas present to you, in the form of my ‘5 top tips for multi-channel festive domination’ in the run up to Christmas 2010.
The 10 Biggest Sales Mistakes People Make On LinkedIn – Part One
Sales Expert Andy Preston explains that although LinkedIn is one of the best business development tools available, many people don’t use it properly, and even worse – make various mistakes that actually LOSE them sales, rather than WIN them…
“Journey into the Clouds” – Why CRM is a Good Place to Start
For many SMEs planning their move to cloud computing, customer relationship management (CRM) is a logical place to begin.
Marketing on a Budget: Sell yourself, not your product
There are a few ways a start-up or SME can distinguish itself from the masses in a crowded market, but perhaps one of the most the effective, certainly the most cost effective, is to sell yourself alongside your product.
Nigel Botterill’s top Twitter tips
Nigel Botterill, the UK entrepreneur and marketing expert who has established five million pound businesses, including the UK’s leading franchise company, Thebestof, and has been responsible for setting up over 2000 people in business since 2004 shares some of his top Twitter tips to help you and your business maximise the platform.
Wake up to the potential of operating in the cloud
Many of the UK’s SMEs have to fight to survive in their early years and the economic downturn has only made the challenges more difficult. Research shows that around 270,000 small businesses are registered annually in the UK, yet almost the same number close down every year.
Google Instant can affect your business on the web… really?
The big search engine news this month has been the launch of Google Instant. We spoke to online marketing specialist Gareth Morgan to put into context what the change means for businesses which use the web to market their products.
