Marketing budgets have become far more proactive in recent years, and rightly so. The traditional approach of allocating budgets reactively based on previous performance is out and instead, marketing teams are taking a dynamic approach.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
I’m a middle-aged suburban dad – Can I become a TikTok star?
“We need a TikTok account,” I said, to my team of mainly 20-something staff, two years ago. They looked at me blankly and slightly astonished.
Don’t trust your gut: The importance of peer-to-peer perspective in marketing
With SMEs in the UK poised to spend a staggering £35.1 billion on marketing this year alone, many will end up throwing good money after bad with marketing initiatives that fail to deliver a clear return on investment.
EU takes action against Elon Musk’s X over disinformation
The European Union has formally announced it suspects X, previously known as Twitter, of breaching its rules in areas including countering illegal content and disinformation.
Leave a Lasting Impression on all Your Clients With USB2U’s Branded Tech Products
USB2U’s branded tech products are an excellent way to make a fantastic first impression and lay the foundations of long-lasting relationships with clients, suppliers, and business partners alike.
Elon Musk reinstates Katie Hopkins and Tommy Robinson to his social platform X
Elon Musk’s X has reinstated the accounts of far-Right influencers Katie Hopkins and Tommy Robinson, reversing lifetime bans on the pair imposed by the social network’s previous ownership.
Over half of UK marketers believe consumer segmentation is an outdated and oversimplified marketing method
Over sixty per cent of UK marketers believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for purpose.
Elon Musk suggests social media platform X could go behind paywall
Elon Musk has suggested that all users of X, formerly called Twitter, may have to pay for access to the platform.
Brands Spent a Whopping $90B on Influencer Ads in Five Years
Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight.
Nostalgia Marketing: How to Implement Emotion into Your Business
Marketing is a matter of storytelling and what’s better than using a story that your customers already know and love?
Business expert shares top tips SMEs can learn from the Barbie movie marketing team
The Barbie movie, it’s everywhere – from social media memes to the temporarily-renamed Barbie-can Centre.
SMEs told to think ahead before tying up with social media platform Threads
Business owners are being urged to wait and see before signing up to the new social network Threads in case they get tangled up in pursuing a strategy that does nothing to serve their interests.
Instagram owner’s Twitter rival, Threads, logs 5 million users in first hours
Meta’s Twitter rival, Threads, logged five million sign-ups in its first four hours of operation, according to CEO Mark Zuckerberg, as the company seeks to woo users from Elon Musk’s troubled platform through an offer of lengthier posts, a handful of celebrity backers – and a strong resemblance to its competitor.
EU threatens to break up Google’s $200bn ad business
Google could be forced to sell parts of its $224.5 billion advertising business after the European Commission found that the tech giant had been abusing its dominant position in the sector.
Crypto ads will need to carry risk warnings under new UK rules
Crypto firms must warn customers they should not expect protection if their investment goes wrong and introduce a “cooling off” period for first-time investors, under new rules imposed by the UK financial watchdog.
