Twitter CEO Elon Musk said on Saturday that the social media platform will allow media publishers to charge users on a per-article basis with one click, calling it a win for both the public and media organisations.
Category: Marketing
Business marketing advice, tips and guides to help you boost your promotions
Crisis communications in the modern era: How dealing with the issue itself is now just a small part of the problem for companies
Businesses have, over the years, become very adept at dealing with a crisis communications issue.
Huel adverts banned in UK for claiming shakes could help cut food bills
Huel adverts that claimed its meal replacement shakes could help consumers save money during the cost of living crisis have been banned after the advertising watchdog ruled they were misleading and irresponsible.
This Christmas, TikTok can help you reach even more customers
These tips for TikTok can help you reach a new audience and grow your business this Christmas.
TikTok rides out wider advertising slowdown
TikTok is expected to ride out the advertising slowdown, as the Chinese-owned social media titan becomes an outlier to the wider industry slowdown.
Your persona achieves acceleration and lift off when you attach it to a Cause-related ‘Campaign’ – Jamie Oliver Is A Master At This
Throwing different-sized content blades from a variety of release points is all well and good for day-to-day image maintenance, but even the best one-day story doesn’t elevate your profile to enough height with enough longevity unless it’s accompanied with a series of full-scale campaigns that are fully wrapped around it.
The assault on the media by throwing multiple daggers is best handled by orchestrating multiple release points – Phones4U Billionaire John Caudwell knows all about this
Phones4U Billionaire John Caudwell knows all about creating massive cut-through by throwing his content daggers at the media from well-positioned, multiple release points.
I’m buying Twitter to help humanity, says Elon Musk after completion of $44 billion takeover
Elon Musk sought to assure Twitter advertisers that he is serious about the business and its culture before the completion of his $44 billion takeover.
Blades thrown at the media must be a wide variety of shapes, sizes and colours to penetrate the shields – James Dyson Is The Master Of This
When you’re throwing a multitude of blades from velvet sheaths at the media, you don’t want to be in any way predictable in your approach.
Multitude of daggers from velvet sheaths are thrown at media to build personal profile
All CEO’s, Founders or Chairmen that get the concept of using their image to promote their business interests get their comms people to regularly push themselves onto TV, onto radio, into newspapers and magazines so they essentially become the personification of the business.
Match.com ad showing woman carrying out subservient tasks banned for being sexist
A Match.com ad campaign featuring a woman performing subservient tasks for her partner such as making sure that football is on TV, and ensuring there are a fresh towel and socks ready for after his shower has been banned for being sexist.
How to choose an SEO-friendly domain name
As well as finding a domain that suits your brand, and speaks to the purpose of your site, you’ll need to think about how it could impact your SEO performance.
PR advice: Seeding a story is equally important to news reaction
The equal and opposite action of reacting to trending news and then coat tail riding the story of the day with your expert opinions – is the seeded or placed story. This is where you set your own news agenda in the form of a bespoke narrative.
Ad spending on mobile social media to grow by 19% in 2022
Social media has become the preferred method for marketers to reach customers during the past decade. The trend is not likely to change in the coming years.
The single-minded proposition for your media persona isn’t as single minded as you think
The one-line single minded proposition is your ticket to drive on the media motorway.
