Satisfied customers are the Holy Grail for any business. With high levels of support, customer churn is minimised and existing customers not only buy more from you, they recommend you to others.
Category: Opinion
Some of the UKs leading business leaders and opinion formers share their insight and ideas for growth
The importance of neuroscience in business
Whilst neuroscience may be the new industry buzz word, businesses are still failing to obtain a true insight into what their customers think and feel and what their decision making processes are, according to neuroscientist and cognitive psychologist Dr Lynda Shaw.
Over-promoting yourself as an entrepreneur
It takes a certain type of person to be an entrepreneur. You need an extraordinarily amount of drive, passion and dedication to stand a chance.
Too Scared to Personalise?
Every marketer is being told that personalisation is the number one priority. But when does personalisation become too personal? When does the great customer offer segue into the over familiar communication that has a detrimental effect on the relationship?
The self-help advice business owners need to ignore
Launched in the 1970s by US giants like Tony Robbins and Louise Hay, and fed by videos ranging from The Secret to What the Bleep Do We Know, the self-help movement has become a booming industry offering everything from NLP and healing to the Law of Attraction.
Why I voted Conservative
In the wake of the General Election as the nation is awash with blue, David Cameron is now back at Downing Street making his speech having won an outright Conservative majority. It cannot be denied that it was a momentous day.
5 toxic beliefs that make success impossible
Success starts with thinking differently from everyone else, because then you can achieve differently from everyone else.
Getting the best from Millennials means more than the right technology
Despite the fact that current business leaders, predominantly in their forties and fifties, will likely be working longer than the generation before them, it’s the Millennials, now in their twenties and thirties, who will dominate the companies of the future.
You are talking but what is your body saying?
Is your mouth saying one thing and your body something else?
If anything can go wrong…it will…
There is what may be called a “natural law”, known by various names such as “Murphy’s or “Sod’s” law which states a simple observation that if anything can go wrong – it will.
Because Business does Matter to Britain: Vote Conservative
In this election opinion Paul Jones, on behalf of the entire and united editorial team of Business Matters sets out why a Conservative vote tomorrow is the right one for business.
Get focused to get productive
Do you feel like there are never enough hours in the day?
Entrepreneurs versus Managers: is running your business hindering its growth?
Kevin Uphill, chairman of mergers, acquisition and strategy specialists Avondale, looks at management versus strategy and whether business owners should be more focused on the long-term goals and how they can better regulate their efforts to achieve lasting growth.
Driving a deeper strategic approach to sentiment analysis
In this month’s column Corporate PR expert Johnny McGinley outlines why he believes a deeper more strategic approach to sentiment analysis is needed.
The Lone Danger
Whilst manufacturing and production environments present the most obvious risks to workers that operate alone in remote locations, the welfare of the ‘accidental’ lone worker remains a common corporate oversight.
