Companies must demonstrate how they can add value to client businesses to avoid the race to the bottom says Cliff Findlay, MD of strategic branding agency Latitude Solutions.
Category: Opinion
Some of the UKs leading business leaders and opinion formers share their insight and ideas for growth
Driving deeper integration between PR and HR functions is key for SME’s
In his latest column Johnny McGinley argues that now is the time for Corporate Communications professionals in SMEs to drive a deeper and more strategic alliance with their Human Resources colleagues.
How to spend the first ten minutes of your day
How you deal with the initial 10 minutes of the workday largely can determine how effective and productive you will be the remainder of the day.
The elephant in the room?
On this International Women’s Day I think we need to out the elephant in the room – are us women part of the problem?
How to bounce back from failure
No one likes to fail. And while we all know the importance of learning from mistakes, both individuals and teams can struggle to bounce back from big blunders.
Why ambiverts are more successful and influential than extroverts
The lesser known personality type “ambivert” is a good balance between introversion and extroversion.
Is all the hard work actually helping you?
As my remaining hair slopes sneakily off towards the white end of the black-white spectrum, it seems my clients and friends are ageing too. In many cases they are taking on more and more responsibility, working harder and longer but is that helping?
How to build a brand
In his latest article, John Ritchie, CEO of Ellipse reflects on how to build a brand and the steps he took when setting up the company.
Time to drop Dropbox: Why businesses need to abandon consumer cloud services
As “Bring Your Own Device” (BYOD) continues to take centre stage in the IT landscape, less attention has been given to the rise of another tech trend known as “Shadow IT” or “Bring Your Own Collaboration (BYOC), whereby employees use consumer-grade file-sharing and collaboration software, for example iCloud, in the workplace.
China as an Export Market
China is a geographically huge country, it covers over 3.700 Sq miles making it the fourth largest country in the world, behind Russia, Canada, and the USA, in that order.
Got a problem? First, tell me how you make toast
Making toast doesn’t sound very complicated — until someone asks you to draw the process, step by step.
Shared Parental Leave: businesses can help set a new standard for leave allocation
Flexibility has become a real buzzword in the workplace with some employees preferring this right to a higher salary and other benefits. So on the face of it, the ability for new parents to share 50 weeks of leave should be a recipe for success.
Five fears preventing continuous improvement
Do you have the courage to confront your fears?
Could your organisation move to an empowerment culture?
Gary Cattermole is the co-founder and director of The Survey Initiative, a leading employee research provider specialising in employee engagement. Here he investigates the pros and cons of employee empowerment to shed some light on whether an empowerment culture could be right for your business.
Ahead of the Election: The role for digital infrastructure in the economy
With optimism among UK businesses beginning to slip in response to an uncertain global economy and diminishing Eurozone growth, it’s encouraging to see that in the build up to this year’s election, both major political parties have been giving a good amount of focus to digital – and so they should.
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