Apple is renowned for innovation. What makes Apple different from the rest is that the innovation was designed on the basis of the user experience.
Category: Opinion
Some of the UKs leading business leaders and opinion formers share their insight and ideas for growth
Why so many of us experience a midlife crisis
A mid-career crisis can happen to anyone. It can hit even those who objectively have the most fulfilling jobs.
Reward the job seekers, sanction the scroungers
Will Davies of property maintenance firm aspect.co.uk, has given a stark warning to job seekers and the Department of Work and Pensions after the general election. Those who find a job should be rewarded more, and those who don’t attempt to seek employment and are on Job Seekers’ Allowance, should be sanctioned more.
Plan ahead to ensure your business doesn’t go up in smoke
Andrew Bowker, Senior Manager for the City, South & 3D at hosted desktop solutions specialist Atlas Cloud, discusses how the recent fire in Holborn, Central London brought the issues of business continuity into sharp focus.
How far can you go to protect your business from ex-employees?
When Zayn Malik left One Direction earlier this month in pursuit of the life of a ‘normal 22-year-old’, did the band take the right steps to ensure their brand and commercial interests were protected?
The importance of pitching
As a self confessed introvert I find the idea of pitching daunting. The idea of standing up in front of a group of strangers and selling my idea is a terrifying prospect.
PR 101 in the real world: Speaking the right language
Teaching anyone to suck eggs is a dangerous place to go, but there remains a huge amount of assumption, confusion, and general malaise about what PR is and what it is not.
Why do companies struggle with change?
Let’s face it, for most change is daunting. It’s human nature to revert to your comfort zone. Unfortunately, in today’s digital world, change is the acceptable norm. A recent survey found that 68 per cent of marketers feel their role has changed more in the last two years than the previous 50!
The six consumer trends driving growth in retail
Anita Balchandani, Head of Retail and Partner at OC&C Strategy Consultants, discusses how the fastest growing retailers in the UK are thriving in a low-growth economy
Don’t blame the bike if you want to succeed with continuous improvement
Have you ever watched a child learning to ride a bike? Who (or rather what) gets the blame when things don’t go the way the child wants? The bike! The child might even argue that it’s a stupid bike and it’s impossible to ride.
Counting the cost of domestic thinking in the business
What is the most important consideration for a business buying a new broadband connection? From the way many businesses are making the investment decision, the answer appears to be cost – with most expecting to achieve the same rock bottom prices on offer in the domestic market.
The election: Just what can the parties do to win over SMEs?
Now that parliament has dissolved, speculation over the outcome of the general election is rife – and what this holds for businesses. The big debates seem to be dominated by the corporate giants who are getting a huge amount of airtime.
Is £40 million to develop IoT & Smart City Apps a waste of funding?
With chancellor of the exchequer George Osborne’s announcement that the government will pledge £40 million in funds to develop applications for the Internet of Things and Smart Cities as part of the 2015 budget, Zahid Jiwa, VP UK & Ireland, OutSystems asks is this funding being utilised to best effect?
How to sell your business
Selling a business isn’t widely discussed but has become more acceptable in our contemporary society. Essentially, everyone starting a business is creating something to sell. People often comment on entrepreneurs who they feel ‘sell out’ too soon but to me, it shouldn’t make a difference.
Go Global – The benefits of an international team
Years ago, before the development of digital technology, businesses were much more restricted in who they could employ, usually picking from a small pool of talent that lived within commutable distance of their premises.
Need data that holds up in the boardroom — and the press? Trends Research is the UK's specialist SME research company, with a 750,000-strong panel and a 2,000-response minimum on every survey. AI-augmented analysis, headline-ready insights, and 38 years of trust built through Business Matters magazine. Trusted by Vodafone, BT, O2 and top UK PR agencies. From brief to deliverable in 10 working days — or 3 for press-led work. Request a quote today at https://trendsresearch.co.uk/
















