social

Forget Generation Z, it’s all about Generation Direct: these are the customers and employees that will define your business

It’s been just over a decade since Facebook entered into the mainstream. Since then, social media has undoubtedly had a profound effect on all aspects of our lives. But what has the impact been on the generation of young people that grew up surrounded by, and immersed in, social media and other digital technologies?

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Resilience in the Vacuum

My earlier article (The Referendum Result – What’s your drug….. fear…. anger….. smugness?) drew plenty of comment. Some supportive of the point of view I made and others quite clearly still stuck in the conflict and a few obviously trying to perpetuate the conflict. Perhaps if they continue to argue they will change the result or reinforce it.

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Analytics – a head in the clouds?

 Let us rewind to 1996, a time of intense emotional distress, with Take That parting ways and the joys of that Paul Gascoigne goal. If you had been asked about how the cloud would impact your business during this rollercoaster year, your response would have had more to do with the chances of rain rather than anything to do with cloud-based analytics.

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